Friday, 7 December 2007
Marketing tip - Train your team on promotions
| Many businesses create a great new product or service and are so excited about getting it out to the market, that they forget to brief the team about it. This can be potentially damaging to the credibility of your business as your team members have to scrabble for information. If they don't know about it - they can't sell it! Whenever you have a new product or service, schedule time in with all of your team. Take time to walk them through all of the features and benefits of the product and service. Let them understand all of the rules or information they need to be able to clearly sell or teach customers about the product. Always make sure they know where they can find critical information such as price lists, brochures or fact sheets both on the computer and in hard copy. Until next time Ingrid Cliff Heart Harmony http://www.heartharmony.com.au/ Business development for small to medium businesses through marketing and human resources Labels: marketing tips, product launches, staff training, training |
