Sunday, 9 December 2007
HR Tips - What Google can teach you about recruitment
Recruitment and selection is not an easy artform. How do you attract the attention of people you want to have work in your business?

New Scientist reported in July 2007 of one of the strategies Google uses. Giant billboard ads appeared in Silicon Valley the USA and other places where geeks hangout with the message (First 10-digit prime found in consecutive digits of e).com.

Unless you knew what you were looking for this would be total gibberish. But the answer was the first 10-digit prime number in e (one of the most revolutionary numbers in maths - if you want to learn more about e read New Scientist 21 July 2007). The answer 7427466391 appears in the 101st digit of e.

For those that figured it out and went to 7427466391.com another even more tricky maths challenge awaited. Those who figure that out correctly were taken to another website from Google - asking them to submit their resume to Google's research laboratory.

So - what can we learn from Google's recruitment?
  1. Think outside traditional advertising mediums
  2. Get to where your candidates are likely to hang out
  3. Talk to them in their language - triggering their interest in working for you
  4. Don't make it too easy - you want the people with the right skills and right attitude in your workforce. Attract the right ones!
  5. Create some buzz about your business.

Until next time

Ingrid Cliff

Heart Harmony

www.heartharmony.com.au

Business development for small to medium businesses through human resources

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