Tuesday, 3 June 2008
Repurpose, recycle and reuse
 With the growing trend to recycle, many small businesses are embracing this with a passion and forging a whole new business out of repurposing products. Elena from EP Designs is a classic case study for repurposing - taking old products and with a twist of creativity making new (and profitable) products for sale. This week in her blog she talked about repurposing an old stainless steel gravy boat to become a candle, complete with decoupage! Now that's creativity. Repurposing doesn't have to be restricted to physical products. If you sell e-books you can look at repurposing them as well. Can they become e-courses, bundled into larger packages, read aloud or talked about in a teleseminar, edited into becoming articles, or presented as physical seminars. I am all for creating something once and using it for multiple purposes! Many of my clients repurpose our direct mail pieces and use the words on their websites or visa versa. What can you repurpose today? Ingrid Cliff Heart Harmony Putting your business into words Labels: recycling, small business ideas |
Saturday, 13 October 2007
Freecycle
| Hi I strongly believe in sharing abundance. I also believe in shifting what you no longer use in your home. This week I discovered "Freecycle" where you list items you would like to give away and lovely people receive them. It works in reverse also - someone may list something you want and you can ask to receive it. The person who referred me to Freecycle had been struggling financially with a small child and had been given toys and a high chair through Freecyle. http://www.freecycle.org/ Why did I personally like freecycle? I met some truly lovely people and moved on some bigger things we no longer needed (and which wouldn't fit into a Vinnies donation bin) and didn't take up landfill space. A win all round. Freecycle operates around the world so check if there is a group near you. warm regards Ingrid Heart Harmony www.heartharmony.com.au |