Monday, 3 December 2007
Marketing tip - Voice tone is important
Marketing is not only about words on a page, but how they are delivered.

When you or an employee answers the phone - what does the tone of voice convey? Are they bored or do they speak so quickly that it sounds like they are calling the last race at Doomben?

The person at the other end of the phone needs to feel valued and connected to you and your business. The tone of voice used is the main key to making this happen.

A quick tip is to place a photo of a loved one right next to the phone. When you answer the phone imagine you are speaking to that person. Your tone of voice automatically gains warmth and deepens into connection.

This tip also works if you are giving a teleseminar or on the other end of a phone presentation or interview. Place a picture where you can see it, look into the picture's eyes and talk to the picture. Your voice will automatically gain "rise and fall" in tone, will be warmer and more interesting to listen to.

Try it out!

Until next time

Ingrid Cliff
Heart Harmony
www.heartharmony.com.au

Business development for small to medium businesses .... through marketing.

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