Sunday, 2 December 2007
Marketing Tips - Market to the Generations
| Marketing is all about knowing your customers and helping them understand why your prorcut or service can benefit them. You all know the general age groups of your best clients (don't you?) Use the differences between generations as a way to market to them. It goes without saying your visual and graphical images need to appeal the particular market you are targeting. Here are some other quick tips ... If your "A class" clients are Baby Boomers then reward their loyalty to your company, reinforce the stability of your company, provide symbols of their status and standing with you. For Gen X clients - recognise they have a life (so respect their time after hours) and be flexible with your approach to them, reinforce how your service will make them more productive so they can spend more time doing what they really want to do, use testimonials from their peers as a tool to gain referrals. For Gen Y clients - use technology to provide services to them and to allow them to contact you (Facebook, Blogs, MSN, Instant On-line contact sections on your website), provide mentoring advice and information to them about your product and service, provide other ways they can instantly learn more. If you want to learn how to motivate different generations click here to read an article on Managing and Motivating Gen X, Gen Y and Babyboomers Until next time Ingrid Cliff Heart Harmony www.heartharmony.com.au Business development for small to medium businesses through marketing Labels: babyboomers, gen x, gen y, marketing tips, marketing to baby boomers, marketing to gen x, marketing to gen y, motivating babyboomers, motivating gen x, motivating gen y |
