Friday, 30 November 2007
Marketing Tips - Envelopes are more than just holders of mail
| Direct mail marketing isn't just about the content. What motivates people to open mail? In my experience curiosity is one of the biggest factors in getting people to open mail. Think about it for a moment - if you get an envelope plastered with logos and slogans from a company and it is obviously direct mail - how many people don't even bother opening it and bin it instead? My local post office kindly provides a bin near the post office boxes so people can "sort" their mail straight into the bin. Now imagine you get a hand written plain envelope that has something lumpy inside that crinkles a bit when you touch the envelope. Would you open it to see what was inside? Most people would. (I personally used this approach last month when sending out instant coffee bags with a mail out about my Instant HR Policies and Procedures Manual - they crackled and made the envelope lumpy enough to be interesting). If the mail is opened you have a chance to have your message read. Tap into curiosity and you are more likely to have your mail opened. Broadcast your wares on the outside of an envelope and there is no mystery left to be revealed. Until next time Ingrid Cliff Heart Harmony http://www.heartharmony.com.au/ Business development ... through copywriting and marketing Labels: direct mail, marketing envelopes, marketing tips |
