Thursday, 29 November 2007
Marketing Tip - Manage your team changes with clients
| Marketing isn't just about selling a product - you also are selling your team, your skills and your brand. One of the most forgotten marketing areas is planning for team transitions. Losing a key contact in your business through resignation, promotion or even just an extended holiday is often a time when your key clients make a choice to go elsewhere with their business. Without effective planning for this transition you may find your customers follow the person leaving, get confused about who to talk with about their issue or even get frustrated about having to repeat their history to a new person. Some tips to manage the marketing of succession:
Managing a transition doesn't have to mean losing customers - if you deal with it correctly. Until next time Ingrid Cliff Heart Harmony Business development ... through human resources and marketing
Labels: customer service, customers, hr planning, marketing tips |
Monday, 12 November 2007
Customers as a mirror
| Hi Shakti Gawain talks about all people as being mirrors to your personal development - either showing you great parts of yourself or bits you need to heal. I agree and take it one step further. In business - your customers are a reflection of who you are, your current level of thinking or your next step in your business. For example - if all your customers are angry people trying to rip you off ... guess where your thinking is likely to be. If you have brilliant happy customers who genuinely enjoy working with you then it is likely that is what you are giving out. Me ... well I have been looking at my customers over the past few months and I have noticed a marked trend for high profile public speakers on topics such as wealth creation and internet marketing. All are lovely people in their own right. Draw your own conclusions on this one! Who are you attracting at the moment? warm regards Ingrid www.heartharmony.com.au Labels: customers |