Monday, 10 December 2007
The things we do for clients
| Client relationship management is a critical part of doing business. My "A" category clients are all super special to me and I go out of my way to do whatever it takes to help them out. This has seen me help out on stands at trade shows, unload trucks or whatever they truly needed to make their lives happier - in addition to my regular business development, copywriting and human resources work. However ... last weekend was interesting. Have a look at this photo - I would love your thoughts on whether I had gone too far to help out a client. Some background context - my clients had a float at a Christmas parade and needed help handing out brochures. I was happy to help out - but this was awaiting for me when I arrived!
Until next time Ingrid Cliff Heart Harmony Business development for small to medium businesses through ... wearing bon bon costumes in street parades Labels: christmas marketing, client relationship management, customer service |
Wednesday, 28 November 2007
Marketing Tips - Maximise Christmas
| It is that time of year when people are desperately trying to find suitable presents for people. Put yourself in most present buyers shoes for a moment - they are tired, worried about the cost of buying for everyone on their list, most hate shopping at the best of times and really hate crowded shopping centres, they have very little time and want things to be made easy for them. You can help both them (and the people around them) and your business by understanding these needs and taking action. Gifts: How can your product or service address these needs? How can you make it quick and easy to shop with you? How can you present your products already wrapped ready to give - at a great price? Service: How can you make their day a little bit more pleasant? How can you make their lives a little bit easier and stress free? The extra time you take looking after your customers this time of year will pay dividends for both you and them. Until next time Ingrid Heart Harmony www.heartharmony.com.au Business development through marketing Labels: christmas marketing, customer service, marketing tips |