Thursday, 10 January 2008
Marketing tips - Lessons from Christmas
I just read some very interesting stats in a blog by Tonic Gifts - most people who bought their Christmas gifts on-line had to purchase by Dec 18th to ensure pre-Christmas delivery.

If you are a small business and sell gifts suitable for Valentine's day - you only have until Feb 7th to make the mail. How can you remind your customers of the rapidly looming deadline? What else can you do to boost your Valentine's Day sales and marketing.


While we are at it - think bigger. What press-releases can be issued about Valentines Day - newspapers are always looking for a great Valentine's Day angle - so get your thinking caps on.

One year we had great media success with a meditation on forgiveness packaged under the heading "What to give you ex for Valentine's Day". The sky is the limit - so think laterally


Until next time


Ingrid Cliff


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