Wednesday, 28 November 2007
Marketing Tip - Campaign alignment
| The most effective marketing campaigns align with the goals of the campaign. Each part of the campaign builds on a previous part. For example a print ad may lead people to a website "squeeze page". This page needs to be consistent with the information contained in the ad otherwise people will click away without leaving their details or taking action. Once they get taken through to the website - the page they land on must be consistent with the previous page information. Everything must seamlessly flow through. The more aligned your material - the better your results. Until next time Ingrid Cliff Heart Harmony www.heartharmony.com.au Business development ... through marketing Labels: alignment, marketing campaigns, marketing tips |
