Consistent contact with your clients is a great way to build a loyal following and keep clients coming back through your doors. When you start the journey of creating a newsletter or e-zine for your clients, you need to create a regular posting schedule and ensure that it reaches the people it needs to reach.
And unless the subject line grabs attention – your newsletter won’t be opened by the people who need to read it. (We won’t even talk about the challenges of using those nasty words that get your newsletter caught in spam filters).
We write weekly, monthly and quarterly newsletters for our clients – all designed with the perfect blend of content and sales. Too much sales – and people unsubscribe. Too much content and you don’t get the sales. It is a delicate balancing act.
Each newsletter is tailor-made for you and your business – drawn from interviews with you on key topic areas and customer questions. In other words – your customers won’t know that you are not the one writing them! Think of it as having your own personal journalist on staff – creating your own newspaper each week, month or quarter.
If you want a regular newsletter for your clients or staff – give us a call.