Brisbane Copywriter & SEO Copywriter  

  127% Increase in Business for a small Acupuncture Practice

  300% Increase in Business within one month for a Pool Builder

  No. 1 & 2 on the first page on Google for top 5 keywords in 14 days for a Psychic Reader

  Traffic boomed from 9 350 to 19 868 unique qualified visitors per month for a Travel Company
 

... Who else wants results like that from their freelance copywriter?

I believe that all businesses have something unique to offer ... they just have to find what it is and then communicate it in a way that the people who need those products or services can hear.

I also believe that the old way of hounding people to buy, or manipulating unsuspecting clients to purchase from you is dead. If your copywriter or marketer suggests they offer hypnotic copy or will use Jedi mind tricks to get a sale for you, then run the other way.

There is another way!

"You must write your first draft with your heart. You rewrite with your head."

Finding Forrester

Copywriting With Integrity

Business success and ethics are not mutually exclusive, and marketing is not all evil.

You can positively share your message ethically, effectively and with authenticity, in a way that is in alignment with your purpose and values.

I offer clients the opportunity to work directly one-on-one with me on unique copywriting to grow your business.

What do you get when you work with Ingrid Cliff on a Copywriting Project?

I'm Ingrid and for over 25 years I have had the privilege of growing and transforming hundreds of businesses. But how can a Brisbane freelance copywriter do that? Here's my secret - I am not just a copywriter - I am a highly successful intuitive business mentor and human resource professional AND I write compelling copy that draws on my Psychology Degree and decades as a coach, mentor and copywriter.

When I work with you as your copywriter, together we will explore a whole raft of areas that contribute to your successful campaign, including:

• Your uniqueness
• Aligning your uniqueness with your business strategy
• Your mindset
• Identifying your tribe
• Pricing your offering
• Ethical marketing
• Communicating to your tribe

You see, I work very differently to most other copywriters. I am not interested in average results.  I want you to excel! That's why I actively help my clients grow their businesses by doing a lot of extra little things to help make this happen.

7 Big Things I Do For Your Business

When I work with you as your copywriter, I:

1. Focus 100% on results. If a strategy has a poor response rate I will tell you. I will not let you waste money on things that don't work.

2. Am responsive. I am available to answer or return your call (usually within 24 hours) or respond to your email about any question you may have about marketing or growing your business.  You get direct access to me at no additional cost during your project (within reasonable limits of course).

3. Share my knowledge with you. I explain why I have worded things a certain way, or why I have taken a particular approach, so you can use this information in your marketing in the future.

4. Respect your confidentiality. I do not share any information about your business with anyone.

5. Automatically assign copyright to you of all my work at the completion of each project (and payment of your final invoice). Most copywriters don't do this or charge you extra.

6. Make connections for you. Over the years, I have worked with a whole range of fantastic people – which means if you need help finding a great web designer or even a corporate concierge, I can recommend someone for you.

7. Build your skills with best practice information, trends and latest research from around the globe.

Of course I also write potent copy that makes you stand out like a beacon for your potential clients, and converts like crazy.

Who Do I Work With?

I walk my talk when it comes to operating a business with integrity.  Over the years, I have worked with tradies, builders, web companies, mechanics, not-for-profits, schools, agricultural companies, social services businesses, alternative therapists, consultants, artists, conscious entrepreneurs as well as business start ups and sole operators.

But .. there are certain industries for which I either have a preferred supplier arrangement in place (which means I cannot write for their competition) or I have learnt over the years that I am not a good match for. This means I don't generally work with any new clients who are travel agencies, recruitment agencies, accountants, finance companies, mortgage brokers, real estate agents, multi-level marketers, insurance companies, interior designers or public speakers. I am happy to refer you to one of my colleagues if you fall into any of these categories.

Most of my business comes from repeat clients as well as referrals. In fact, I only accept one or two new copywriting clients each month. That way I can be sure I am giving my clients the focus, time and personal attention they deserve

And what do I write for my clients? Well, I am experienced in writing:

• Web copywriting including powerful web copy that sells
• SEO copywriting
• Business writing including corporate profiles and business plans
• Article writing including print media and web articles
• Marketing writing, advertising copywriting and yellow pages writing
• Blog posts, social networking posts
• Product descriptions
• E-book writing
• Human Resources copywriting - HR policy manuals, HR letters and templates

If YOU want ...

... a more successful business through:

• Generating more leads - Through print, referrals, advertising, trade shows, direct mail, social media, auto-responders and website content.

• Pre-qualifying your leads - Leads are great, but I can help you create strategies to help you find the people that are ready to buy.

• Increasing your conversion rates - Helping you identify barriers in your mindset, systems or processes, and removing them to skyrocket your sales.

• Powerful newsletters and articles - I regularly ghost-write articles for newsletters, email newsletters and the media to position your business as an expert in your industry.

• Increasing your search engine ranking - I can help you find the optimal keywords to use for your webpages and then tap into my SEO copywriting skills to write keyword rich web copy that sells as well as increases your ranking.

• Web 2.0 - Using social media to promote your business - I am well versed in social media such as Facebook, Twitter, Squidoo, Blogs andYou Tube so you can form connections with your clients.

• Brochures that actually sell rather than just go dog-eared sitting in a rack.

• Corporate profiles and business proposals and tenders thatshow your uniqueness and generate business.

• Yellow Pages ads and magazine ads that convert to sales for the full year.

... Here's what to do

Pick up the phone and call me on 07 3351 8844 or email me for an obligation free quote.

I will call you for a free 20 minute initial needs analysis chat and then provide you with a written proposal - so you know up front what your investment will cost, estimated timeframes and confirming the details of the project.

Once you have accepted the proposal I ask for 50% deposit to lock in your spot in my diary. Next, I will conduct a detailed fact finding assessment with you to get to know and understand your business.

I then draft your copy, run it through our own rigorous internal quality checking procedures and then return your copy to you for your review.

Remember that with all copy it is likely you will want to tweak or adjust some words or sentences to better match you and your personal style. Writing is much like being fitted for clothes – many times they fit perfectly, but sometimes alterations need to be made to ensure they fit you and your needs. Every person and business is unique and adjusting the word fit is just part of the normal writing process.

Projects generally take about 2-3 weeks - but I can give you a more accurate time when you request your quote. The exact time depends on your needs as well as other projects on the go.

At the conclusion of your project and on payment of your final invoice I automatically formally assign you the Copyright to your work. Many other writers either don't assign you copyright or charge you an additional fee for Assignment of Copyright. With Heart Harmony you are automatically assigned copyright as part of your normal process.

To learn more about the whole issue of copyright, check out our e-zine article on the issue "Do you own your images and words?".

 

Contact Us Now For Your Next Freelance Copywriting or SEO copywriting Job

Drop me an email or simply phone me on 07 3351 8844 to discuss your next Freelance Copywriting project.

Remember, Heart Harmony can help you if you are looking for a web writer, advertising copywriter, freelance copywriter or if you need web copywriting, marketing writing,marketing copy, SEO copywriting and web writing.

Heart Harmony: We put your business into words!