Freelance Copywriter & SEO Copywriter  

  127% Increase in Business for a Small Service Firm

  300% Increase in Business within one month for a Building company

  No. 1 & 2 on the first page on Google for top 5 keywords in 14 days

  Traffic boomed from 9 350 to 19 868 unique qualified visitors per month
 

... Who else wants results like that from their freelance copywriter & SEO copywriter?

Marketing can be a challenge. You may not know exactly what you are looking for - you just know you want results. You want something that will get you heaps of leads and customers ... on an ongoing basis.

You want freelance copywriting services and SEO copywriting that works.

I'm Ingrid and for over 25 years I have had the privilege of growing and transforming hundreds of businesses. But how can a Brisbane freelance copywriter do that? Here is my secret - I am not just a copywriter - I am a highly successful business mentor and human resource professional PLUS I write potent copy.

I have a degree in Psychology with a number of additional certifications including MBTI, TMI and NLP - which means I understand the minds of your customers and what is important to them.

You see, I work very differently to most other copywriters. I am not interested in average results.  I want you to excel! That's why I actively help my clients grow their businesses by doing a lot of extra little things to help make this happen.

10 Big Things I Do For Your Business

When I work with you, I:

1. Focus 100% on results. If a strategy has a poor response rate I will tell you. I will not let you waste money on things that don't work.

2. Am responsive. I am available to answer or return your call (usually within 24 hours) or respond to your email about any question you may have about marketing or growing your business.  You get direct access to me at no additional cost during the project (within reasonable limits of course).

3. Share my knowledge with you. I explain why I have worded things a certain way, or why I have taken a particular approach, so you can use this information in your marketing in the future.

4. Respect your confidentiality. I do not share any information about your business with anyone.

5. Automatically assign copyright to you of all my work at the completion of each project (and payment of your final invoice). Most copywriters don't do this or charge you extra (see our attached article for more information).

6. Make connections for you. Over the years, I have worked with a whole range of fantastic people – which means if you need help finding a great web designer or even a corporate concierge, I can recommend someone for you.

7. Promote you to my list. Each week I share my newsletter with over 4000 people around the world. I am also active in Social Media including Twitter and Facebook. I love promoting my clients to people on my lists.

8. Help you implement your strategy with your team. As a result of two decades in Human Resources, I am uniquely placed to help you manage the cultural change aspects of new projects to make them even more effective on the ground.

9. Build your skills with best practice information, trends and latest research from around the globe.

10. Help you clarify your business offering and the value to your market. This means you can more precisely target customers with a laser like focus – reducing tyre kickers and time wasters.

Of course I also write killer copy that ranks the pants off the competition, and converts like crazy.

Yes, I ask lots of questions. That's because I want to make sure that I can work with you in partnership to grow your business.

Most of my business comes from repeat clients as well as referrals. In fact I only accept one or two new clients each month. That way I can be sure I am giving my clients the focus, time and personal attention they deserve

Some of my successes:

One small business who came to see us averaged 18 clients per week. As a result of their new website, revamped marketing materials and a new client acquisition strategy, they now average 41 clients per week. A 127% increase in business which added over $110,000 to their bottom line in their first year alone.

A high-end niche building company averaged 1 new client per month at an average sale of $120,000. After their website was launched, within one month they signed up 4 clients – a 300% increase in business.

An online company created an agents program where people bought a kit in return for a % of sales. Their initial target was to sign 3 agents in the first 3 months. As a result of our direct mail, they signed 17 agents in the first 2 weeks – a 467% result over target, adding over $8000 in sales over 14 days.

One of the market leading travel companies hired us to write keyword rich articles for their website. Traffic went from 9350 to 19 868 unique visitors per month as a result of the strategy.

Over the years, I have worked with tradies, builders, web companies, mechanics, not-for-profits, schools, agricultural companies, social services businesses, alternative therapists, consultants, as well as business start ups and sole operators.

But .. there are certain industries for which I either have a preferred supplier arrangement in place (which means I cannot write for their competition) or I have learnt over the years that I am not a good match for. This means I cannot work with any new clients who are travel agencies, recruitment agencies, accountants, finance companies, mortgage brokers, real estate agents, multi-level marketers, insurance companies, interior designers or public speakers. I am happy to refer you on to one of my colleagues if you fall into any of these categories.

And what do I write for my clients? Well, I am experienced in writing:

• Web copywriting including powerful web copy that sells
• SEO copywriting
• Business writing including corporate profiles and business plans
• Article writing including print media and web articles
• Marketing writing, advertising copywriting and yellow pages writing
• Blog posts, social networking posts
• Product descriptions
• E-book writing
• Human Resources copywriting - job advertisements, HR policy manuals, HR letters and templates

If YOU want ...

... a more successful business through:

• Generating more leads - through print, referrals, advertising, trade shows, direct mail and on-line through auto-responders and website content

• Pre-qualifying your leads - leads are great, but we create strategies to help you weed out the ones that are ready to buy

• Increasing your conversion rates - what barriers is your business putting in the way of sales?  We help identify these barriers and remove them to skyrocket your sales

• Powerful newsletters and articles - We regularly ghost-write articles for newsletters, email newsletters and the media

• Increasing your search engine ranking - We can help you find the optimal keywords to use for your webpages and then our SEO copywriters will write keyword rich web copy that sells as well as increases your ranking.

• Web 2.0 - Using social web media to promote your business - Our SEO copywriters are well versed in social media such as Facebook, MySpace as well as the full range of web 2.0 tools such as Twitter, Squidoo, Blogs, You Tube, AdWords. We understand it so you don't have to - but we can help you use it to drive traffic to your business in droves!

• Brochures that actually sell rather than just go dog-eared sitting in a rack

• Corporate profiles and business proposals and tenders that pack a punch

• Saving time - you have better things to do than waste your time doing what you are not great at. Call in someone who can do it for you - faster and cheaper than you could do it yourself.

• Yellow Pages ads and magazine ads that convert to sales for the full year

... Here's what to do

Pick up the phone and call Heart Harmony on 07 3351 8844 or email Ingrid for an obligation free quote.

I will call you for a free 20 minute initial needs analysis chat and then provide you with a written proposal - so you know up front what your investment will cost, estimated timeframes and confirming the details of the project.

Once you have accepted the proposal we ask for 50% deposit to lock in your spot in our diary. Next, we will conduct a detailed fact finding assessment with you to get to know and understand your business.

We then draft your copy, run it through our own rigorous internal quality checking procedures and then return your copy to you for your review.

Remember that with all copy it is likely you will want to tweak or adjust some words or sentences to better match you and your personal style. Writing is much like being fitted for clothes – many times they fit perfectly, but sometimes alterations need to be made to ensure they fit you and your needs. Every person and business is unique and adjusting the word fit is just part of the normal writing process.

Projects generally take about 2-3 weeks - but we can give you a more accurate time when you request your quote. The exact time depends on your needs as well as other projects on the go.

 PLUS ...

At the conclusion of your project and on payment of your final invoice we automatically formally assign you the Copyright to your work. Many other writers either don't assign you copyright or charge you an additional fee for Assignment of Copyright. With Heart Harmony you are automatically assigned copyright as part of your normal process.

To learn more about the whole issue of Copyright check out our e-zine article on the issue "Do you own your images and words?".

 

Contact Us Now For Your Next Freelance Copywriting or SEO copywriting Job

Drop me an email or simply phone us on 07 3351 8844 to discuss your next Freelance  Copywriting project.

Remember, Heart Harmony can help you if you are looking for a web writer, advertising copywriter, freelance copywriter or if you need web copywriting, marketing writing,marketing copy, SEO copywriting and web writing.

Heart Harmony: We put your business into words!