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Top 5 Regrets of the Dying

September 9th, 2010 by Ingrid Cliff

Following on from our post about suicide, here’s an amazing article from a palliative care worker, Bronnie Ware, about the top 5 Regrets of the Dying. This article is so brilliant I have reproduced it in full (& thanks to Tad Hargrave for pointing me to it).

For many years I worked in palliative care. My patients were those who had gone home to die. Some incredibly special times were shared. I was with them for the last three to twelve weeks of their lives.

People grow a lot when they are faced with their own mortality. I learned never to underestimate someone’s capacity for growth. Some changes were phenomenal. Each experienced a variety of emotions, as expected, denial, fear, anger, remorse, more denial and eventually acceptance. Every single patient found their peace before they departed though, every one of them.

When questioned about any regrets they had or anything they would do differently, common themes surfaced again and again. Here are the most common five:

1. I wish I’d had the courage to live a life true to myself, not the life others expected of me.

This was the most common regret of all. When people realise that their life is almost over and look back clearly on it, it is easy to see how many dreams have gone unfulfilled. Most people have had not honoured even a half of their dreams and had to die knowing that it was due to choices they had made, or not made.

It is very important to try and honour at least some of your dreams along the way. From the moment that you lose your health, it is too late. Health brings a freedom very few realise, until they no longer have it.

2. I wish I didn’t work so hard.

This came from every male patient that I nursed. They missed their children’s youth and their partner’s companionship. Women also spoke of this regret. But as most were from an older generation, many of the female patients had not been breadwinners. All of the men I nursed deeply regretted spending so much of their lives on the treadmill of a work existence.

By simplifying your lifestyle and making conscious choices along the way, it is possible to not need the income that you think you do. And by creating more space in your life, you become happier and more open to new opportunities, ones more suited to your new lifestyle.

3. I wish I’d had the courage to express my feelings.

Many people suppressed their feelings in order to keep peace with others. As a result, they settled for a mediocre existence and never became who they were truly capable of becoming. Many developed illnesses relating to the bitterness and resentment they carried as a result.

We cannot control the reactions of others. However, although people may initially react when you change the way you are by speaking honestly, in the end it raises the relationship to a whole new and healthier level. Either that or it releases the unhealthy relationship from your life. Either way, you win.

4. I wish I had stayed in touch with my friends.

Often they would not truly realise the full benefits of old friends until their dying weeks and it was not always possible to track them down. Many had become so caught up in their own lives that they had let golden friendships slip by over the years. There were many deep regrets about not giving friendships the time and effort that they deserved. Everyone misses their friends when they are dying.

It is common for anyone in a busy lifestyle to let friendships slip. But when you are faced with your approaching death, the physical details of life fall away. People do want to get their financial affairs in order if possible. But it is not money or status that holds the true importance for them. They want to get things in order more for the benefit of those they love. Usually though, they are too ill and weary to ever manage this task. It is all comes down to love and relationships in the end. That is all that remains in the final weeks, love and relationships.

5. I wish that I had let myself be happier.

This is a surprisingly common one. Many did not realise until the end that happiness is a choice. They had stayed stuck in old patterns and habits. The so-called ‘comfort’ of familiarity overflowed into their emotions, as well as their physical lives. Fear of change had them pretending to others, and to their selves, that they were content. When deep within, they longed to laugh properly and have silliness in their life again.

When you are on your deathbed, what others think of you is a long way from your mind. How wonderful to be able to let go and smile again, long before you are dying.

Life is a choice. It is YOUR life. Choose consciously, choose wisely, choose honestly. Choose happiness.

Bronnie Ware is a writer, singer/songwriter, songwriting teacher and speaker from Australia. She has lived nomadically for most of her adult life. Bronnie shares her inspiring observations and the insights gained along the way through the diversity of her work. To read more of her articles and learn about her other work, please visit Inspiration and Chai at http://www.inspirationandchai.com.

Article Source: http://EzineArticles.com/?expert=Bronnie_Ware

Category: Leadership article | 1 Comment »

Which is more Destructive – Loss of Dreams or Loss of Hope?

September 7th, 2010 by Ingrid Cliff

A serious post today. Pick up any personal development magazine and you are likely to be advised to steer clear of Dream Stealers – those people who tell you that your dreams are not going to come real. These are the people who tell you (for a whole range of reasons) that you will never reach your goals.  Some dream stealers are just concerned and loving friends or relatives who don’t want to see you fail, others are just plain out old fashioned jealous that you are doing what they don’t have the courage to do.

In a workplace, Dream Stealers are your well meaning colleagues who talk you out of going for that promotion or who convince you that the idea will never work. Yes, if too many dreams become dashed, then your team adopt the role of Dream Stealers for others who may still have dreams in their hearts. They become negative – but they still stay.

But even with Dream Stealers around, most people keep on going. They keep going because there is that spark of human spirit in their core that believes that some day things will be different. “If only (and you can fill in your own blanks here) then their lives will change”. That is why people take part in strategic planning exercises year after year, or cultural change exercises, or new marketing campaigns  even when all the last ones were duds – the hope that things may change.

Hope is a very powerful motivator. There is a saying that wrinkle cream is selling hope in a jar. Even Seth Godin talks about his view that all marketers are really only selling hope. People are hard-wired to hope.

Yet, much more destructive than Dream Stealers are Hope Stealers. Hope Stealers can come in two forms – a person who sucks all hope out of your life, or life experiences where you try and fail so many times you simply give up.

Human Hope Stealers  are the people who not only tell you that your dreams will never come real, but that no other dreams along the same lines will eventuate. Depending on the self esteem of the person on the receiving end of that feedback, they will either brush aside the Hope Stealer, or they will take it to heart. Einstein dropped out of school as he was never going to amount to much according to his High School feedback, but he still had hope in his heart which was enough to help him create the remarkable future we know. How many other school drop-outs don’t have the same resilience and take the feedback to heart?

In a workplace I see well-meaning managers give feedback during performance reviews that the person will “never make a promotion, no matter what they do”. I see doctors saying “sorry, there is no hope for your condition”. These are Hope Stealer words.

Words carry amazing power and most people do not choose their words with care. Yes, give challenging feedback, but always leave space for hope.

The other form of Hope Stealers are the repeated failed experiences that result in the person giving up hope. Examples include business owners or farmers trying one thing after another and just facing failure after failure, and people in relationships that promised much and then failed.

While you can’t control what life throws at people, you can control whether or not you are a Dream Stealer or Hope Stealer. It is never OK to steal hope in any situation. No matter whether you are a manager, employee, sporting coach, parent or consultant – always leave hope behind.

Whatever the cause of hope being lost, these experiences create a feeling of futility in the person – that nothing will ever make a difference, and no matter what they try there will never be a change in their situation.They simply see dark in their future, with no light at the end of the tunnel. Combine it with depression and you have a destructive and deadly combination. People can live with loss of dreams, they can’t live with loss of hope.

It is when people feel flat, and that life is futile, that suicide becomes a real option.  Most people have some experience of knowing someone that has suicided. In a workplace, having a team member suicide creates years of trauma for colleagues and managers alike, as they review their words to see if they unwittingly became Hope Stealers. Jon suicided in my work team over 15 years ago and I still remember him and wonder what happened to make him lose hope.

And in your workplace or amongst your friends, if you find someone who is losing hope, then reach out to them to offer comfort and support. A simple “Are you OK” can make a huge difference. Being a shoulder to cry on, talking through the issues and taking the threat seriously is a great start. Showing care, asking questions and then seeking professional help are the next steps. You can make a difference by your actions.

The 10th September is  World Suicide Prevention Day and if you want to learn more about how to prevent suicide, then this US site – Stop a Suicide is a wealth of information.

Ingrid Cliff

We put your business into words

Heart Harmony – Freelance Copywriter

Category: Leadership article | 2 Comments »

In the absence of information … people make stuff up

August 25th, 2010 by Ingrid Cliff

Humans seem to be hardwired for information and gossip. We see it every day in the celebrity gossip magazines, and the paparazzi industry. This industry is founded on taking micro facial expressions, snippets of conversations and creating a full operatic production from the information.  … And people lap it up in droves.

But this love of gossip is not limited to celebrity watchers. In a workplace, people watch “the boss” with the same intensity as they watch the latest scandal over Brittany. They look for facial expressions, the odd comment overheard as they pass by, cryptic post-it notes and pieces of paper left in photocopiers are pored over, and in the absence of any other information, people create a story around their interpretations of what they see. In stable times, this interpretation generally revolves around who are the bosses favourites and who gets the plum projects.

In more challenging times, the interpretation can swing wildly from businesses closing down through to sackings or takeovers. In challenging times, people naturally turn inwards and want to know “what does this mean for me”. In the absence of other information, they run these micro pieces of information through their internal mental representations of the world, and leap to conclusions. These conclusions then colour their actions – ranging from looking for other jobs, to disengaging mentally from the workplace, through to spreading their thoughts (gossiping) to other workmates and triggering mass hysteria.

There were studies done a few years back that looked at how people want to hear information about change or challenge in their workplace. Hands down winner was that people wanted to hear about the changes from their immediate boss, and not the CEO, company spokesperson or general briefing. They want to hear it from the person who they have the closest relationship with.

And yet, most businesses in times of challenge, sit on information. They wait until all the facts are known, trying to protect employees. The problem with this approach is that the micro snippets of information do get out and the workforce already starts the rumour mill running.

It is far better to share what you know when you know it, and answer honestly “We don’t know that yet and will tell you when we do”, rather than sit stoically silent waiting for all of the information. You need to share your story and your information as openly and as honestly as you can, as soon as you can. You need to fill in the blanks for your team, not allow them to create their own version of the truth that you then need to correct.

But it is not only employees who fill in the blanks. Customers do the same thing. When looking at businesses to buy from, they do the same hunt for micro expressions, snippets of information and then draw their own conclusions. Many company websites seem more designed as a “do it yourself mystery” rather than actually sharing full information with their clients. They leave out core information, they share images which may or may not be what they are like to work with, and they leave unanswered questions in the minds of their customers. In the absence of information to the contrary, people make an assessment about the business based on what they read and what they see. Businesses need to look at what they are communicating, and find ways to share their stories more fully with their customers and not leave them to make stuff up based on snippets of information.

You see, the thing is that once a piece of information is in someone’s mind, it can’t be erased. Marketers use this “priming” deliberately – anchoring the thought that the product or service is not this ridiculously high price, but this relatively more modest price point. Your mind remembers the first figure named. In business, employees and customers remember the first bit of information or gossip that they hear about a person or a business – even if it is false and subsequently overturned by correct data. If you wait to respond with information until you know all the facts, then you are no longer in control of the information that is recalled by your employees or customers.

So the bottom line is – get in first, give as much information as you can, there is no crime in saying “I don’t know the answer to that right now”, and repeat the message until you are heartily sick of it.

Ingrid Cliff

We put your business into words

Heart Harmony – Freelance writer

Category: Leadership article | 1 Comment »

All Hail the Invisible People

August 4th, 2010 by Ingrid Cliff

Invisible people are all around you. Each day, no matter where you go or no matter what you do, you pass invisible people. And no, I am not going all woo woo on you, I am simply talking about the people we all take for granted. Our taxi drivers, receptionists, shop assistants, cafe attendants, admin assistants and a myriad of other people whose job it is to care for us.

You can tell a lot about the character of a person by how they treat the invisible people around them. As an inveterate people watcher, I often sit and observe how people treat the invisible people around us. Most people barely acknowledge their existence, treating them as a funny shaped vending machine – put money in and get some goods or service in return.

And yet some people stop, take the time to give eye contact, a smile and a comment about their day or their lives. When this happens you can see the invisible people do a double take, stand a bit taller and smile. Someone has taken the time to make them visible, to be seen, to be acknowledged. Their customer service usually lifts for you and for the people after you – they feel better about themselves and their jobs – all from one simple contact.

We all crave human contact. We all have wants & desires. We all have hopes & dreams. Yet, the invisible people learn that their hopes and dreams are of lesser importance than those of the people they serve. Do we really want this to be the case?

So today when you travel about, when you grab your coffee, when you talk with an admin person, or you buy something in a shop, take a second to look at how you treat the invisible people around you, and then step out of your comfort zone to connect with them. Today make the invisible people visible.

Ingrid Cliff

We put your business into words

Heart Harmony – Freelance writer

Category: Leadership article | 3 Comments »

Male Bonding Rituals – the Need for Connection

July 8th, 2010 by Ingrid Cliff

In a world where we are switched on, tuned in 24/7, with hundreds of  online “friends” you could be forgiven for thinking that deep human needs are being met. And yet, when I talk with my clients, the need that they most crave, and are missing in their lives, are deeper connections with other people. They want to be known and accepted as they are by others.

Social media for many people is the equivalent of the head nod as you pass someone whose face you recognise on the street.  The people who do social media really well add in the hearty g’day and a chat about the weather – but they are still not meeting the needs for deeper connection between people.

Managers struggle with having honest and open conversations with their team members because they know they have no relationship & connection with the people they manage. We all instinctively know that we listen more if feedback comes from people we trust, respect and like, than someone who is part of our business wallpaper.  And yet, these same managers view the step to connect with their team in the same light as setting sail for the new world back a few hundred years – fears that “there be dragons” on the journey.

Women seem to find it easier to connect. Put two women in a room with some coffees between them and often the level of disclosure quickly heads into the “wouldn’t put that on Facebook” territory.

Guys on the other hand seem to struggle. I’m sure there are piles of wonderfully academic books written on this one, but here’s some home spun wisdom. If you want two or more blokes to “connect” or have a hard conversation, make sure there is some form of sporting equipment between them.

I have seen blokes deal with grieving the loss of a child over a few hoops of basketball. I have watched a few blokes fishing and in the process sort out inter team work conflicts.  I have seen handball courts form the backdrop to working on thorny goals, and have observed indoor cricket made from improvised equipment (you can’t beat the old rubber band balls) resolve stalemates in projects.  It doesn’t matter the form – just make the conversation not the focus but the sideline to something else.

So if you are serious about being a successful manager or business owner, work out how you can help fill the deeper need for connection with your team and clients … even if that means playing the odd round of  golf or lawn bowls.

Ingrid Cliff

We put your business into words

Heart Harmony – Freelance writer

Category: Leadership article | 3 Comments »

When logic takes a holiday in decision making

July 1st, 2010 by Ingrid Cliff

This week I have been debating with a colleague about logical decision making. In normal situations, most businesses simply do not take enough account of available data to help inform their decisions.  They don’t look at Google search data before choosing their keywords, they don’t understand their balance sheets and instead make decisions based on flawed logic.They ignore information from government agencies about demographic trends & build their stores in areas of falling population. In normal cases, a simple look at the numbers will improve the quality of decision making 100%.

But what happens when the situation is not “normal”?  When you have all of the statistical data in the world and yet raw, messy emotions get in the way of logical decision making?When logic takes a holiday and emotion takes over?

I have seen this in many businesses over the years. Business owners holding onto their first store in a chain of stores, decades beyond when it was no longer profitable – purely for sentimental reasons. Business owners staying firm on price points for their products, ignoring feedback from clients that the items are over-priced, and conversely business owners not charging enough because their self esteem cuts across the data, making them believe that they are worth less than the data says.

I have  seen it in managers who have evidence that one of their team may be bullying or harassing staff – yet try and wave it away as an anomaly.  Other managers who have massive turnover in their team try and blame everyone else but themselves. And managers who hire family or friends who blatantly do not have the skills needed because they feel sympathy for them, and wonder why it all goes pear shaped in a few short weeks.

Decision making is not an exact science. Yes, we should try and gather as much logical data as possible. But when emotions are high, we need to run three “non logical”, emotion based rulers over our decisions.

1) What does our gut tell us about the decision? Is it right for us & the situation we are in right now? Does our gut feel smooth or are butterflies doing backstroke in there? Is our hunch that this will fail or work out?

2) What does our heart tell us about the decision? Does this decision make our heart sing or sink? Does it make our life feel lighter or heavier? Does it match or conflict with our personal values?

3) What are the assumptions we have made about the situation? Are we assuming that sales will magically improve, that our price is correct and feedback is wrong, that we are worthless and not worth more. What are we assuming about the situation – and are those assumptions correct?

Paralysis vs compelled action

Humans then go into flight or fight mode. They either head into flight – feel compelled to act RIGHT NOW, or they go into fight mode – usually fighting the data.

Often when emotions are high, we feel compelled to take immediate action.  Putting in a breathing space (no matter how short), helps to get some perspective back. Go and get a coffee. Talk with a trusted colleague. Sleep on it. They are all useful ways to gain perspective and counter the flight risk.

The other approach people take is delaying – looking for more information to help them decide, or in other words fighting the data they already have. Many people get into decision paralysis – sitting and hoping for the right decision to be written in 50 metre high burning letters in the sky.  If you wait for that degree of certainty, I have to tell you that it will never happen. It is just procrastination under a politically correct guise.

Just make a decision will ya!

The thing with decisions are that they are rarely 100% cut and dried, with no escape clauses.  The people who are successful are those that make decisions that may not be perfect, yet they take considered action taking into account all of the information. Then they track the results of the decision, and if necessary, quickly adjust the rudders to steer the ship in another direction.  It’s always easier to change direction of a moving ship, rather than one tied to the wharf.

Yes, they consider the data from a range of viewpoints and work out ways to mitigate the risks, and strengthen the best points of the decision. They don’t go in blind. They don’t let one factor take precedence over the other factors. They weigh up all of the factors and take the best educated decision that they can.

Decision making when emotions are strong, are messy, complex and raw. After all, humans are not the logical beasts we would like to believe we are.  For logical situations, follow a logical decision making model. For emotion laden decisions, you need to bring in emotion based information.

At least, that’s my view. What do you think? How do you make decisions when logic takes a holiday?

Ingrid Cliff

We put your business into words

Heart Harmony – Freelance writer

Category: Leadership article | No Comments »

Putting logic back into planning

June 17th, 2010 by Ingrid Cliff

This week I have been talking with a few not for profit groups and they reminded me of the challenge that many bodies who receive external funding face – the need for what appears to be 4 billion reports back to different funding bodies, government agencies and the community.  You can put some logic back into it … and the trick is to start with planning.

For a time I was in charge of planning & reporting for a core government department. I remember looking at all of the plans and reports we had to produce in a year to meet all of the legal & accountability requirements – and figuring there had to be an easier way (those of you who know me, know I love to recycle information – write it once and use it for multiple purposes).

What I ended up doing was create a planning calendar. I listed across the top of a spreadsheet the different months and down the side the various plans & reports that had to be produced. I then did a mini Gantt chart across the calendar looking at how long it took to create each plan & report. This calendar was made pretty by our graphic design team and every manager had a copy to put on their wall (no excuses that they did not know what was needed each month).

I then looked at each plan & report to work out specifically what was needed in each, and whether or not we could collect the data once and use it for multiple purposes.  I then renegotiated a few KPIs with funding groups to help make data collection easier – I wanted to reduce the number of KPI’s to manageable levels.

From a manager’s view, what that looked like on the ground was when our Executive did their strategic plan for the year, we took an additional half day out to look at the questions “If these are the goals & KPI’s, what are the HR, funding, IT, waste management, environmental impact etc implications and what are the KPIs’s for those?”  This meant we covered off all the planning & measure setting in one fell swoop. We used these existing measures in as many funding submissions as we could, rather than create new measures.

We included individual annual performance plans in the process. We had a set “performance review season” where every annual review had to be done & linked back to the overall kpis.

We then had managers do just one monthly report against each of the KPI’s (so they were happier as they only had one report to do). I collated the data from all of the separate managers reports and then split it out into the different reports that had to be submitted.  I started doing this manually and then got to the stage where I had a macro pull the data off excel spreadsheets into one central spreadsheet and then another macro pull the data out of that spreadsheet into the different report templates I had created. There is always technology to make things easier.

The point is, there is always another way with writing reports.  You don’t have to be bound by what is. Take a step out, reflect on your assumptions and then take action to fix the 4 billion reports.  And if you find yourself writing the same stuff over and over … there is always another way!

Until next time

Ingrid Cliff

We put your business into words

Heart Harmony – Freelance Copywriter

Category: Leadership article | 2 Comments »

Why one bad employee spoils the team

June 10th, 2010 by Ingrid Cliff

“You are only as strong as your weakest link”. “One bad apple spoils the barrel”. If you think about it, there’s a lot of sayings about the negative difference one person can make. But is this really true? Can one bad employee wreck  a team? This was the puzzle given to me by a client – they wanted proof that one bad egg can spoil the batch.

So … what proof is there?  Well there has been some very elegant research done by Will Felps, Terence R Mithcell and Eliza Byington back in 2006. They first did a review of all of the current research on the issue and then conducted clinical tests to find out exactly what happens when one negative group member joins a group.

In their research, they defined negative group member in one of three ways. They used academic language, but the categories were:

  • The slacker - someone who doesn’t pull their weight, doesn’t take on tasks or responsibilities, who doesn’t contribute or meet deadlines.
  • The jerk – someone who is obnoxious and puts people down, makes fun of people, these are the ones making ethnic or sexist jokes, publicly embarrasses people and are generally rude .
  • The depressed pessimist – someone who always believes that anything the company tries is doomed to failure, they are highly anxious, insecure & irritable

I am sure most people at one time or other in their careers have met one of these charmers.

But what happens to the group when you add in one of these people? Well according to their findings, the group productivity drops between 30-40%. Add to that effect, you start to see other team members begin to exhibit the traits of the negative person, which increases the problems for the team in terms of productivity, cooperation, creativity, morale and learning.  People are less interested in finishing a task – they just want to “get it over with”.

So the next time a manager avoids dealing with a negative person in the workplace, you may want to point them in the direction of the research, and ask them if they are more willing to reduce their team’s productivity by 30-40% than have an uncomfortable conversation with one person.

If you want more information about the study, here’s a link to an interview with Will Felps, and a link to the full research report “How, When, and Why Bad Apples Spoil the Barrel: Negative Group Members and Dysfunctional Groups”.

Ingrid Cliff

We put your business into words

Heart Harmony – Freelance Copywriter

Category: Leadership article | 1 Comment »

Why money is a dreadful motivator of employees

May 18th, 2010 by Ingrid Cliff

As a card carrying people watcher from early childhood, I love to find out what makes people tick. So I went to Uni and studied Psychology and then spent decades in the field observing how employees and people responded to different situations (and then tried to work out why they did what, on the surface, looked like totally illogical behaviour).

I grab my latest copies of psychology and neuroscience research with all the unbridled joy of a kid being let lose in a Darrell Lea chocolate shop with an unlimited budget … but I have to tell you … a lot of the best research is boring to read. I mean dead boring. I mean it is so boring and soporific that I swear that they use it to knock people out in sleep clinics.

Which is why I love this You Tube Video (thanks Brandrally for sharing it). It takes normal, rather boring research and turns it into a work of art. This is the ultimate example of why Powerpoint should be banned and more creative ways adopted to get messages across are adopted.

What’s the video about? Well in a nutshell, why motivating employees with money sucks, and why cash bonuses as an employee motivation strategy suck even more. Interesting viewing!

Love to hear your thoughts about both the video and the technique.

Ingrid Cliff

We put your business into words

Heart Harmony – Freelance Copywriter

Category: Leadership article | 1 Comment »

Teaching the next generation to understand net permanence

October 14th, 2009 by Ingrid Cliff

I have been talking with quite a few teens lately (and no I didn’t need a translation service to allow this to happen). Teens traditionally see themselves as 10 foot tall and indestructible. There have been a myriad of scientific studies explaining why this is the case … and yet to date all our focus has been on stopping our teens doing physical damage to themselves with cars and alcohol.

What I have noticed though is teens really don’t have any clue of the concept of “forever”. They think in the now which is all great and fun, but what happens when now turns into tomorrow and tomorrow after that. What am I talking about?

Teens post all sorts of wonderful and creative things on Facebook and Twitter. Sharing their birthday seems like a lot of fun – but it opens the way to identity theft. Once your birthday is public on the net – it stays there, no matter how much you try to remove it later.

Teens make throwaway lines about other students, parents, teachers and friends. They also make less than positive comments about social issues, work and study. These are the equivalent of getting these comments tattooed onto their skin. They last and will impact on future employability.

Photos of them in strange costumes and doing things and people make the net and can’t be removed. It used to be that embarrassing photos were the province of parents at your 21st, now they are there forever.

Listening to Bernard Salt on 612ABC this week he raised the issue of our future MPs and Prime Minister in years to come. If today is anything to go by, when someone aspires to public office the media checks out all the dirt they can find on the net. I have this vision of our future leaders being Amish, as they are the only ones without embarrassing historical photos & comments on the net. Unless our culture of digging for dirt changes, it will make our political ranks rather thin.

The other problem is their comments stick. Social media sites rank well in search engines. If they make a derogatory comment about a teacher or other person (whether true or not), then these comments tend to appear at the top of Google.  This damages the person’s reputation and can cause amazing stress.

Most people don’t know how to deal with this, so there is a whole new industry out there doing “Online Reputation Management” – cleaning up the electronic mess left by unthinking people.

So, what can we do about it? Well for my kids I have tried to explain it like this…  “Remember when you loved Barbie. Everything had to be Barbie and pink. Now imagine that you had had Barbie tattooed onto your skin back then. Would you be happy with your tattoo today? Your tastes change. Tattoos are like wearing the same set of clothes for the rest of your life. Writing anything on the web is like getting a tattoo. Whatever you write stays with you forever, so you had better seriously work out what you want to wear for the rest of your life when you write each word”.

I have no idea if my little homily has worked with my kids, but we can only hope. What do you do to help the next generation understand net permanence?

Ingrid Cliff

We put your business into words

Heart Harmony – Freelance Copywriter

Category: Leadership article | No Comments »