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The hidden influence of social networks – Ted Talks

May 28th, 2010 by Ingrid Cliff

Social networks are more than just ad hoc links between people. Recent research shows that social networks also can transfer emotional traits  between people including happiness, anger and jealousy.  This is a great talk by Nicholas Christakis,  highlighting some of the latest research suggesting that network emotions are contagious.  Makes you look at businesses, schools and online networks in a totally different way!

Ingrid Cliff

We put your business into words

Heart Harmony – Freelance Copywriter

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Those 4 am blues

May 6th, 2010 by Ingrid Cliff

We all get the odd time in our life when we stare at the digital clock on our bedside table at 4am and wonder whether we are the only person awake on the planet. Years ago it was because I was pacing the floor with crying babies, trying to help them learn the difference between night and day. Every now and again I would pop the latest baby in the car and take them for a 4am drive, waving to all the other bleary eyed parents doing the same thing as we did laps around the local area. I learned then that there was a surprising number of other people with the 4am blues.

Then there was the hyper manic years when I was buried under killer deadlines doing government reform. We would work until 11pm, duck home for a few hours sleep and get up at 4am to do it all over again. As I would walk to my car at night, I would wave at the other hyper manic workers in brilliantly lit inner-city buildings. It was almost as if there was a private club in the CBD that only those powered by adrenalin could join.  Those years were unsustainable … if ever so seductive.

Running my own business, there were the 4am cold-sweat blues in the early years, worrying about everything including the leap of faith into the unknown.  There was also the odd “all-nighter” thrown in to meet deadlines.  Now though,  I generally sleep the sleep of the peaceful and content, with the odd 4am thrown in to remind me of what once was.

So how does sleep deprivation impact on business? If you look around your business, you will find a good handful of your team have the 4am blues. That’s where mistakes are made, industrial accidents occur and less than positive decisions get made.  We expect parents of new babies to be “business as usual” within a few weeks. We drive our team to impossible deadlines. We don’t consider the impact of life changes on work performance.  We feel lack of sleep and tiredness is a badge of courage to be worn and worked through.

What if there was another way?  What if you chose to take a different approach? There is a lot to be said for siestas, snooze pods, for nanna naps in the late afternoon. For sending that tired person home early (on full pay) to catch a few hours of precious sleep. After all, you are responsible for creating a safe place of work  and reducing all known work hazards. Don’t tired people fall into this category?

For me, this morning after I pick dad up from the hospital (yes, his heart surgery went well this time), I will take my day more gently. I will step away from the keyboard, put down the pen and do less dangerous things.

How do you deal with the 4am blues?

Ingrid Cliff

We put your business into words

Heart Harmony – Freelance writer

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What would you do differently?

April 8th, 2010 by Ingrid Cliff

My dad is 80, and has lived a very full and successful life as a scientist and University Lecturer. But like many kids, until recently I had not had much conversation with my dad about his hopes and dreams for his life when he was growing up. It is funny how we assume our parents spring fully grown and are happy with their lot in life.

Last week while we were waiting for dad to head in for another round of heart surgery, we spent a few quiet hours in conversation. This time we talked about what he had dreamed he would be when he grew up – a journalist it turns out. And why he didn’t follow his dream, and moved into science instead. We talked about what his experience of school was like – not particularly a great experience thanks to some very abusive Christian Brothers.  We also talked about his relationships – what worked and what didn’t.

Dad is a brilliant story teller, and many was the moment when I had tears in my eyes from laughing at tales of Claude the lab lion who used to tackle dad around the ankles as he walked past; and his university pranks that these days would put him behind bars. I also learnt of the untold story of how my grandfather, who was head of one of the RAAF Airforce bases, thought they were sinking a midget sub off the coast of NSW during the war – only to discover they had sunk a very surprised whale.

But the questions were not all one way. The biggest question he asked was if we had our time over again, knowing what we know now, what job would we do now? What career would we follow? What would we do differently?

These are brilliant questions, and ones we forget to ask ourselves as we travel through life. Life passes so swiftly – in a blink of an eye it is gone.  We need to make sure that we live every moment to the maximum – that we are following the paths of our heart.

Dad is due for another round of more complex heart surgery in 5 weeks time and you can be sure that there will be many more questions and quiet discussions in the interim.  I am truly valuing his insights and wisdom (and humour).

So what would you answer? Would you choose the same job? What would you do differently if you had another go at life? What would it take for you to do this now?

Ingrid Cliff

We put your business into words

Heart Harmony – Freelance Copywriter

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The sound of potential

March 5th, 2010 by Ingrid Cliff

This is a truly inspirational and amazing story about a vision impaired, intellectually impaired young man, in a wheelchair – who ended up a one of the lead trumpet players in a marching band. The  story of Patrick Henry Hughes makes you take a whole new look at gifts, the power of music and the wonderful love of a Dad for his son.

I really loved the quote – “the music of opportunity and the sound of potential”.

What did you think?

Ingrid Cliff

We put your business into words

Heart Harmony – Freelance Copywriter

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KRudd & the Milky Bar Kid – The Missing Twin

February 2nd, 2010 by Ingrid Cliff

Sometimes you look at a picture and go hmmmm … there may be something in this. Loved these photos doing the rounds at the moment in Australia (for our non-Oz readers, the guy on the left is our Prime Minister). The question is, is this product placement at it’s best, coincidence or something more sinister?

If you want to understand the psychology behind why this may be good for Kevin Rudd, the Psychologist Magazine has a great summary of some of the studies about why the familiar is more popular. Expect to see a whole new range of products wearing politicians avatars in the near future!

Kevin Rudd & Milky Bar Kid

Separated at birth

Until next time

Ingrid Cliff

We put your business into words

Heart Harmony – Freelance copywriter

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Are you the cat or the dog in this scenario?

January 29th, 2010 by Ingrid Cliff

Ever been really excited about something … I mean really excited …  so excited that you are bouncing up and down in anticipation?

What about if you have seen it all before, you are a tad cynical and you are over the hyped up behaviour of some of the people around you?

People are a lot like animals really. I took this video of two of our animals the other day and couldn’t help reflecting on some of the offices I have worked in. Are you the dog or the cat in this scenario?

Until next time

Ingrid Cliff

We put your business into words

Heart Harmony – Freelance Copywriter

PS: Milly finally did get to the bowl of cat food. She just waited for half an hour till the cat had left before making her move.

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Xmas Gifts for Geeks

December 15th, 2009 by Ingrid Cliff

Think Geek TV remote want

Think Geek TV remote wand

ThinkGeek.com is one of my favourite online shops (even if it is in the US). This time they have excelled themselves with a Magic Wand programmable TV remote.

Think back to your first Harry Potter book … now try and tell me that you didn’t wander around the house madly waving a ruler trying to levitate the cat (OK – maybe that was just me).

In most houses the fight over the remote is a long standing battle, with battle lines drawn between the men of the house and the women. Imagine what would happen if you replaced all the remotes with these wands – life could get very interesting and the battle over the remote a heck of a lot more fun.

Just train your new wand to replicate your existing remote, and then swish and flick to your heart’s content. You can change channels or adjust the volume all with a flick of the wrist.

You can even recognise a number of remotes – so with a flourish you can turn on the air-conditioning, zap – you have turned on the radio and swoosh you have turned the volume down on the kids (perhaps that function is just another of my fantasies).

Yes, it is awfully geeky … but oh so much fun!  Much better than their torch that can fry eggs (I ask you why … aren’t torches to see in the dark with?) or lip balm that is flavoured with Bacon (again I ask you why).

If you haven’t explored ThinkGeek.com …BEWARE. It is a magic portal where hours pass in minutes and your sides end up sore from laughing at all the cool toys for grown ups.

Until next time

Ingrid Cliff

We put your business into words

Heart Harmony – Freelance copywriter

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Seeing the world through different eyes

November 26th, 2009 by Ingrid Cliff

“Do you get seasick?” Not exactly the sort of question you expect from an optometrist fitting you for frames. “Because if you do, you might want to put in a stock of seasick pills”.

“Oh. Great!”  I muttered. You see, I had finally succumbed. My arms were no longer long enough to hold my books, and my computer screen was sitting on another desk beyond arms length. I had to get bifocals (in my parlance) or multifocal lenses according to the optometrist.

They showed me mocked up pictures of what my vision would be like with different priced lenses.  I plumped for the ones that cost the national debt of a third world country in the vague hope the seasickness wouldn’t be too extreme.

The day finally arrived and the disgustingly chirpy young assistant popped the new glasses onto my head. “Can you read this” she asked thrusting a cardboard document in my hands. “Well I would be able to if the words stopped dancing around like Britney Spears”.

“Don’t worry- it will settle down in a few days. But until it does, don’t drive with them on, watch out so you don’t walk into walls and whatever you do, don’t walk down stairs with them on. Oh … and don’t go back to your old glasses, it will make the inevitable transition twice as long”.

“Oh goodie” I thought “I’m moving into the ground floor of my house for a few weeks and walking everywhere”.

For those of you young enough not to need multifocals let me explain what it is like.You are supposed to move your head like a laughing clown to try and find the right focus point on your glasses when you look around. No longer the joy of simply reading a broadsheet newspaper – I now looked like a baby bird trying to find its mother on each page.  When you look out of the side of your lenses, you get the same experience as when you look into the mirrors on Coney Island – everything is slightly warped (and not in a good way).

So how is it going? Well the first day everything was peachy – I did everything I was supposed to and felt right chuffed with myself that I had survived. Piece of cake.

Day 2 and things went downhill. My eyes rebelled much like a kid who loves their first day at school, only to cry on day 2 when reality set in. Yes, I do get seasick. So for the past week a ginger beer bottle has been my constant companion in the vain hope of fending off the woozy feeling.

As the days clicked over, I now have moments of clarity when my fingers can once again find the right keys on the computer keyboard, and the screen looks once again normal. Yes, these moments are increasing in duration, but my eyes need a nanna nap every afternoon in order to be able to survive the evening. I am exhausted by the end of each day. And I forgot to take off my new glasses when I climbed the ladder and hopped onto the roof to install the Christmas lights – made the experience more terrifying than the big thrill rides at Dreamworld, but hey the lights look great!

Yes, there have been times when I have dropped back into using the old glasses in order to meet a particularly pressing deadline – but they are reducing in frequency.  I know by going back to old habits things will take longer – but reality steps in and clients come first.

Seeing the world through different eyes is much like learning any new skill. You start with conscious incompetence where you know you have absolutely no clue what you are doing. You then move onto conscious competence where you have some vague control over your new skills (as long as you concentrate really really hard). You finally move onto unconscious competence, where you now know what you are doing and don’t have to think about it in order to do it.

You have moments when you are a master and other moments when you crash and burn. You have to relearn how to do the simplest things, and everything takes twice as long as it used to. You burn with envy over people who cheerily tell you they were perfect first go, and you fantasise about giving up (but know you never will). Every skill worth learning has a similar journey. But it is learning from the journey that is the most useful part of the process.

Roll on unconscious competence I say. Until then … yes I will be a tad slower and there will be more typos than normal … but the end result will be worth it.  And if you see me looking like a bobble head toy at that local shops when I am trying to read a price ticket …  pop over …  pat my hand … and remind me that in a few days this will all be but a memory.

Ingrid Cliff

We put your business into words

Heart Harmony – Freelance writer

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Going Batty Over Local Wildlife

November 23rd, 2009 by Ingrid Cliff

Baby orphaned fruit bat

Baby orphaned fruit bat

Have you noticed how over the last 50 years or so that people’s thoughts about local wildlife has changed? Not too long ago people hunted the wild animals of South Africa for sport (and to get rid of annoying animals who had the temerity to get angry when humans encroached on their territory).  These days most South African countries only survive through eco-tourism – people travelling vast distances to see wildlife in their native habitat.

Watching the annual migration of hump-back whales has become a national pass-time in Australia, and hand feeding wild dolphins one of the top tourist attractions in Brisbane. Swimming with white pointer sharks in South Australia and hunting crocodiles in Kakadu with cameras is another favourite tourist experience.

Last night we went on another animal experience – a Batty Boat Cruise run by the Queensland Wildlife Preservation Society. This cruise up the Brisbane river wound its way up to one of the main fruit bat roosts at Indooroopilly Island, to watch the evening fly out at dusk. It was accompanied by expert commentators who shared their knowledge of the local area, and fruit bats/microbats in particular.

Fruit bats have copped a lot of bad press lately. Many towns hate fruit bats and do everything possible to “move them on” or kills them (in some states). Fruit farmers hate fruit bats who do what they naturally do – eat fruit. People are terrified of them – thinking they are full of disease such as the Hendra virus – even though there is no known transmission of Hendra from fruitbats to humans.

What people forget is that without fruit bats most of Australia’s trees and many of our native wildlife would die. Every single last koala eucalypt that has grown wild is only there because a fruit bat helped its pollination. Kill the fruit bats and you doom our already endangered koalas.

Microbats are some of the tiniest bats, and eat up to 1000 mosquitoes  an hour – they are nature’s natural pest controllers. Kill them and the mosquito population will explode.

The thing both my kids and I loved most about the batty cruise wasn’t the bat fly out (which was spectacular), it was seeing the many carers of orphaned fruit bats on the cruise. There were babies from one tiny premature fruit bat (it didn’t have it’s eyes open and full term fruit bats are born with open eyes), through to rambunctious toddlers who took great delight in exploring nearby stair rails and other carers.

We were not allowed to touch these babies, but just watching their need and love of cuddles and affection it was hard to marry this with the hatred many people feel towards fruit bats.  They are 100% cute and adorable – with little possum like faces and eyes that peer deep into your own.

Like many human babies, fruit bats need dummies to suckle, as they spend the first part of their life attached to their mothers teat, and just like human babies they cry if they lose their dummy.

Just like human babies, their bat mothers form a strong bond with their baby – often returning the next few nights to the same place they lost their baby to call for them and to try and find their lost babies.

Most orphaned bats come about because the mother was electrocuted by power lines, or caught on barbed wire fences. If you see a dead fruit bat in October – January, call the Bat Rescue Helpline on 0488 228 134 and they will send a volunteer to check for any babies. Without our help these babies face a slow agonising death.

If you are in Brisbane, going on a Batty Boat Cruise will be one of the most enlightening things you will do.  I guarantee you will never look at fruit bats the same way again. Us … we are hooked. If we didn’t have our office cats, we would happily take on the role of orphan bat carers. They are truly beautiful and amazing creatures!

Hanging around with a baby fruit bat

Hanging around with a baby fruit bat

Ingrid Cliff

We put your business into words

Heart Harmony – Freelance Writer

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Does your car get more attention than you do?

November 20th, 2009 by Ingrid Cliff

I am still on my car theme … a few weeks back when I was looking through my car’s log books I had one of those smack on the side of the head, lightbulb going off moments. I realised my car had had better maintenance than my body ever had.

Every few months because a little sticker on my windscreen told me to, my car went off to get checked, adjusted and sorted – no questions asked. But for some reason every year when I was due for an annual physical check-up I always managed to find other reasons not to do them.

Sure, I saw an acupuncturist (thanks Charmaine from Banskis Healing Centre) and chiropractor (Arana Chiropractic) every month to help manage the damage on my body of having my computer hot-wired into my veins, but orthodox medicine check-ups sort of had fallen by the wayside.

So with trepidation I booked a complete series of appointments, sort of like one of the “big” car services where your car is in for a full day and emerges with your wallet significantly lighter for the experience. Dentist – check, optometrist – check, doctor – check, mole scan – check, pathologist – check. I understand from speaking with each specialist that this is a common problem for business owners -they tend to look after everyone else before themselves.

And the result? Well mostly positive. All the core systems are working beautifully but the peripherals need a bit of work. From next week I will be wearing the new graduated lenses (bi-focals in the old school) – and I have a stock of ginger tablets on hand to deal with any sea-sick feeling.  Seeing the computer clearly will certainly help but I am not too excited about learning to see in a new way!

I’m also booked in for some day surgery to remove 4 rather nasty  looking moles. In Queensland skin cancers are an unfortunate by-product of our love of the sun, so these ones need to be dealt with promptly and skin checks done annually (I missed a year – doh!).

I am now on every bring-up system for each specialist, so can expect to see wonderful reminder letters popping into my letterbox and this time I will act on them. After all – surely a car’s maintenance is not as important as looking after my own health.

So … for your own health … does your car get more attention than you do?

Ingrid Cliff

We put your business into words

Heart Harmony – Freelance copywriter

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