Commenting on Blogs - Add value, don’t spam!
August 13th, 2008 by Ingrid Cliff
Commenting on other people’s blogs is a great way to generate back-links to your website. The problem is that many people forget the intent is to add value and become part of the community first, before leaping in with “all about me”.
My personal favourites are the people who post comments such as “I found your site when looking for blogs about (insert your keyword here), specifically sites about (insert long tail keyword here). I agree with what you say and/or you have a great site”.
Ed Dale from the 30 Day Challenge describes the sort of crap comments that I highlighted as making withdrawals from a bank you have no deposits in. It is called robbery!
I personally moderate all comments on my blog before they appear and take great delight in deleting the comment or listing the person as a spammer when they attempt to make these sort of comments.
You don’t have to publish spam comments on your blog just because someone made them. It will significantly reduce its value to the true community members who read your blog (as well as hurt you in search engine rankings). Delete them and stay true to your readers.
So … how can you comment on someone’s blog and not be seen as a spammer? Read the posts in some detail. Find out what the flow of the blog is all about and find a post that is directly relevant and related to a point you want to make.
Take some time to craft a reply expanding on a particular point in the post, commenting on a point in the post or adding in your own point. Yes, you can make a careful and considered link using your keywords back to your post BUT (and this is a big but) you have to add value first.
If you follow these simple strategies and focus on adding value first, everyone wins.
Until next time
Ingrid Cliff
Category: Web copywriting | 4 Comments »


