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The sound of potential

March 5th, 2010 by Ingrid Cliff

This is a truly inspirational and amazing story about a vision impaired, intellectually impaired young man, in a wheelchair – who ended up a one of the lead trumpet players in a marching band. The  story of Patrick Henry Hughes makes you take a whole new look at gifts, the power of music and the wonderful love of a Dad for his son.

I really loved the quote – “the music of opportunity and the sound of potential”.

What did you think?

Ingrid Cliff

We put your business into words

Heart Harmony – Freelance Copywriter

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KRudd & the Milky Bar Kid – The Missing Twin

February 2nd, 2010 by Ingrid Cliff

Sometimes you look at a picture and go hmmmm … there may be something in this. Loved these photos doing the rounds at the moment in Australia (for our non-Oz readers, the guy on the left is our Prime Minister). The question is, is this product placement at it’s best, coincidence or something more sinister?

If you want to understand the psychology behind why this may be good for Kevin Rudd, the Psychologist Magazine has a great summary of some of the studies about why the familiar is more popular. Expect to see a whole new range of products wearing politicians avatars in the near future!

Kevin Rudd & Milky Bar Kid

Separated at birth

Until next time

Ingrid Cliff

We put your business into words

Heart Harmony – Freelance copywriter

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Are you the cat or the dog in this scenario?

January 29th, 2010 by Ingrid Cliff

Ever been really excited about something … I mean really excited …  so excited that you are bouncing up and down in anticipation?

What about if you have seen it all before, you are a tad cynical and you are over the hyped up behaviour of some of the people around you?

People are a lot like animals really. I took this video of two of our animals the other day and couldn’t help reflecting on some of the offices I have worked in. Are you the dog or the cat in this scenario?

Until next time

Ingrid Cliff

We put your business into words

Heart Harmony – Freelance Copywriter

PS: Milly finally did get to the bowl of cat food. She just waited for half an hour till the cat had left before making her move.

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Xmas Gifts for Geeks

December 15th, 2009 by Ingrid Cliff

Think Geek TV remote want

Think Geek TV remote wand

ThinkGeek.com is one of my favourite online shops (even if it is in the US). This time they have excelled themselves with a Magic Wand programmable TV remote.

Think back to your first Harry Potter book … now try and tell me that you didn’t wander around the house madly waving a ruler trying to levitate the cat (OK – maybe that was just me).

In most houses the fight over the remote is a long standing battle, with battle lines drawn between the men of the house and the women. Imagine what would happen if you replaced all the remotes with these wands – life could get very interesting and the battle over the remote a heck of a lot more fun.

Just train your new wand to replicate your existing remote, and then swish and flick to your heart’s content. You can change channels or adjust the volume all with a flick of the wrist.

You can even recognise a number of remotes – so with a flourish you can turn on the air-conditioning, zap – you have turned on the radio and swoosh you have turned the volume down on the kids (perhaps that function is just another of my fantasies).

Yes, it is awfully geeky … but oh so much fun!  Much better than their torch that can fry eggs (I ask you why … aren’t torches to see in the dark with?) or lip balm that is flavoured with Bacon (again I ask you why).

If you haven’t explored ThinkGeek.com …BEWARE. It is a magic portal where hours pass in minutes and your sides end up sore from laughing at all the cool toys for grown ups.

Until next time

Ingrid Cliff

We put your business into words

Heart Harmony – Freelance copywriter

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Seeing the world through different eyes

November 26th, 2009 by Ingrid Cliff

“Do you get seasick?” Not exactly the sort of question you expect from an optometrist fitting you for frames. “Because if you do, you might want to put in a stock of seasick pills”.

“Oh. Great!”  I muttered. You see, I had finally succumbed. My arms were no longer long enough to hold my books, and my computer screen was sitting on another desk beyond arms length. I had to get bifocals (in my parlance) or multifocal lenses according to the optometrist.

They showed me mocked up pictures of what my vision would be like with different priced lenses.  I plumped for the ones that cost the national debt of a third world country in the vague hope the seasickness wouldn’t be too extreme.

The day finally arrived and the disgustingly chirpy young assistant popped the new glasses onto my head. “Can you read this” she asked thrusting a cardboard document in my hands. “Well I would be able to if the words stopped dancing around like Britney Spears”.

“Don’t worry- it will settle down in a few days. But until it does, don’t drive with them on, watch out so you don’t walk into walls and whatever you do, don’t walk down stairs with them on. Oh … and don’t go back to your old glasses, it will make the inevitable transition twice as long”.

“Oh goodie” I thought “I’m moving into the ground floor of my house for a few weeks and walking everywhere”.

For those of you young enough not to need multifocals let me explain what it is like.You are supposed to move your head like a laughing clown to try and find the right focus point on your glasses when you look around. No longer the joy of simply reading a broadsheet newspaper – I now looked like a baby bird trying to find its mother on each page.  When you look out of the side of your lenses, you get the same experience as when you look into the mirrors on Coney Island – everything is slightly warped (and not in a good way).

So how is it going? Well the first day everything was peachy – I did everything I was supposed to and felt right chuffed with myself that I had survived. Piece of cake.

Day 2 and things went downhill. My eyes rebelled much like a kid who loves their first day at school, only to cry on day 2 when reality set in. Yes, I do get seasick. So for the past week a ginger beer bottle has been my constant companion in the vain hope of fending off the woozy feeling.

As the days clicked over, I now have moments of clarity when my fingers can once again find the right keys on the computer keyboard, and the screen looks once again normal. Yes, these moments are increasing in duration, but my eyes need a nanna nap every afternoon in order to be able to survive the evening. I am exhausted by the end of each day. And I forgot to take off my new glasses when I climbed the ladder and hopped onto the roof to install the Christmas lights – made the experience more terrifying than the big thrill rides at Dreamworld, but hey the lights look great!

Yes, there have been times when I have dropped back into using the old glasses in order to meet a particularly pressing deadline – but they are reducing in frequency.  I know by going back to old habits things will take longer – but reality steps in and clients come first.

Seeing the world through different eyes is much like learning any new skill. You start with conscious incompetence where you know you have absolutely no clue what you are doing. You then move onto conscious competence where you have some vague control over your new skills (as long as you concentrate really really hard). You finally move onto unconscious competence, where you now know what you are doing and don’t have to think about it in order to do it.

You have moments when you are a master and other moments when you crash and burn. You have to relearn how to do the simplest things, and everything takes twice as long as it used to. You burn with envy over people who cheerily tell you they were perfect first go, and you fantasise about giving up (but know you never will). Every skill worth learning has a similar journey. But it is learning from the journey that is the most useful part of the process.

Roll on unconscious competence I say. Until then … yes I will be a tad slower and there will be more typos than normal … but the end result will be worth it.  And if you see me looking like a bobble head toy at that local shops when I am trying to read a price ticket …  pop over …  pat my hand … and remind me that in a few days this will all be but a memory.

Ingrid Cliff

We put your business into words

Heart Harmony – Freelance writer

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Going Batty Over Local Wildlife

November 23rd, 2009 by Ingrid Cliff

Baby orphaned fruit bat

Baby orphaned fruit bat

Have you noticed how over the last 50 years or so that people’s thoughts about local wildlife has changed? Not too long ago people hunted the wild animals of South Africa for sport (and to get rid of annoying animals who had the temerity to get angry when humans encroached on their territory).  These days most South African countries only survive through eco-tourism – people travelling vast distances to see wildlife in their native habitat.

Watching the annual migration of hump-back whales has become a national pass-time in Australia, and hand feeding wild dolphins one of the top tourist attractions in Brisbane. Swimming with white pointer sharks in South Australia and hunting crocodiles in Kakadu with cameras is another favourite tourist experience.

Last night we went on another animal experience – a Batty Boat Cruise run by the Queensland Wildlife Preservation Society. This cruise up the Brisbane river wound its way up to one of the main fruit bat roosts at Indooroopilly Island, to watch the evening fly out at dusk. It was accompanied by expert commentators who shared their knowledge of the local area, and fruit bats/microbats in particular.

Fruit bats have copped a lot of bad press lately. Many towns hate fruit bats and do everything possible to “move them on” or kills them (in some states). Fruit farmers hate fruit bats who do what they naturally do – eat fruit. People are terrified of them – thinking they are full of disease such as the Hendra virus – even though there is no known transmission of Hendra from fruitbats to humans.

What people forget is that without fruit bats most of Australia’s trees and many of our native wildlife would die. Every single last koala eucalypt that has grown wild is only there because a fruit bat helped its pollination. Kill the fruit bats and you doom our already endangered koalas.

Microbats are some of the tiniest bats, and eat up to 1000 mosquitoes  an hour – they are nature’s natural pest controllers. Kill them and the mosquito population will explode.

The thing both my kids and I loved most about the batty cruise wasn’t the bat fly out (which was spectacular), it was seeing the many carers of orphaned fruit bats on the cruise. There were babies from one tiny premature fruit bat (it didn’t have it’s eyes open and full term fruit bats are born with open eyes), through to rambunctious toddlers who took great delight in exploring nearby stair rails and other carers.

We were not allowed to touch these babies, but just watching their need and love of cuddles and affection it was hard to marry this with the hatred many people feel towards fruit bats.  They are 100% cute and adorable – with little possum like faces and eyes that peer deep into your own.

Like many human babies, fruit bats need dummies to suckle, as they spend the first part of their life attached to their mothers teat, and just like human babies they cry if they lose their dummy.

Just like human babies, their bat mothers form a strong bond with their baby – often returning the next few nights to the same place they lost their baby to call for them and to try and find their lost babies.

Most orphaned bats come about because the mother was electrocuted by power lines, or caught on barbed wire fences. If you see a dead fruit bat in October – January, call the Bat Rescue Helpline on 0488 228 134 and they will send a volunteer to check for any babies. Without our help these babies face a slow agonising death.

If you are in Brisbane, going on a Batty Boat Cruise will be one of the most enlightening things you will do.  I guarantee you will never look at fruit bats the same way again. Us … we are hooked. If we didn’t have our office cats, we would happily take on the role of orphan bat carers. They are truly beautiful and amazing creatures!

Hanging around with a baby fruit bat

Hanging around with a baby fruit bat

Ingrid Cliff

We put your business into words

Heart Harmony – Freelance Writer

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Does your car get more attention than you do?

November 20th, 2009 by Ingrid Cliff

I am still on my car theme … a few weeks back when I was looking through my car’s log books I had one of those smack on the side of the head, lightbulb going off moments. I realised my car had had better maintenance than my body ever had.

Every few months because a little sticker on my windscreen told me to, my car went off to get checked, adjusted and sorted – no questions asked. But for some reason every year when I was due for an annual physical check-up I always managed to find other reasons not to do them.

Sure, I saw an acupuncturist (thanks Charmaine from Banskis Healing Centre) and chiropractor (Arana Chiropractic) every month to help manage the damage on my body of having my computer hot-wired into my veins, but orthodox medicine check-ups sort of had fallen by the wayside.

So with trepidation I booked a complete series of appointments, sort of like one of the “big” car services where your car is in for a full day and emerges with your wallet significantly lighter for the experience. Dentist – check, optometrist – check, doctor – check, mole scan – check, pathologist – check. I understand from speaking with each specialist that this is a common problem for business owners -they tend to look after everyone else before themselves.

And the result? Well mostly positive. All the core systems are working beautifully but the peripherals need a bit of work. From next week I will be wearing the new graduated lenses (bi-focals in the old school) – and I have a stock of ginger tablets on hand to deal with any sea-sick feeling.  Seeing the computer clearly will certainly help but I am not too excited about learning to see in a new way!

I’m also booked in for some day surgery to remove 4 rather nasty  looking moles. In Queensland skin cancers are an unfortunate by-product of our love of the sun, so these ones need to be dealt with promptly and skin checks done annually (I missed a year – doh!).

I am now on every bring-up system for each specialist, so can expect to see wonderful reminder letters popping into my letterbox and this time I will act on them. After all – surely a car’s maintenance is not as important as looking after my own health.

So … for your own health … does your car get more attention than you do?

Ingrid Cliff

We put your business into words

Heart Harmony – Freelance copywriter

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My new favourite Christmas Tree

November 13th, 2009 by Ingrid Cliff

Bright Star kids Christmas Tree Wall Art

Bright Star kids Christmas Tree Wall Art

One of the great things about my job is I get to work with a range of brilliant clients who have really innovative products and ideas. One of my newer clients is Bright Star Kids.

The funny thing  is I have been a client of theirs for the past few years as I really love their personalised school book labels and pencil labels. They are the only pencil labels that lasted the distance with my two cherubs.

When I was writing for them this month, the team showed me their newest fantastic product. A massive stick-on wall Christmas tree. You just find a bare wall, and then peel and stick the tree and colourful decorations.

Why would you do that? Well, I can remember when my kids were little, the traditional tree just didn’t work as they were constantly pulling bits off and putting them into their mouths (my puppy did the same thing a few years later).  I wish I had had this tree back then. It is truly gorgeous!

I can easily see this stick on christmas tree in daycares, prep classrooms, doctors surgeries, even tiny apartments. Add a bit of whiteboard texta to each bauble and then each kid can have their name on a decoration. Its one of those “what a great idea” type products.

And no … there has been no payment for this blog post and no commission for any sales … I just love the product and the people behind it.

Until next time

Ingrid Cliff

We put your business into words

Heart Harmony – Freelance writer

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Country towns with soul

September 25th, 2009 by Ingrid Cliff

This week I had family business in Sydney which meant we needed to drive down and back rather than our usual flying visit. While we were in Sydney and drowned in red dust, we decided to take the long way home … the VERY long way home. Normally the drive either via the coast or the New England route takes about 13.5 hours. This time we decided to head far inland and enjoy the journey over a week rather than just racing the clock.

What struck me along the way was the difference in the country towns. Towns like Katoomba and Lithgow were like faded dance hall hostesses – you could still see glimpses of their early 1900s hey-day in the many boarding houses and hotels, but the paint was a little thick and the dancing a bit forced. Nature was as beautiful as always – but the towns that supported them were past their prime.

Then there were the towns that were functional, but seemed to be struggling – Orange and Dubbo fall into this category. Lots of ‘for lease’ signs in the shops and things looking a bit tatty. These are still pretty towns – and worth a look, but something was missing.

Some towns were straight-out frontier towns, with an underpinning edge of violence. Walgett was one of these towns.

Others were quirky and fun – Parkes and Lightening Ridge fall into this category.

But Bathurst kicked the mould. It was positively buzzing. Every shop was leased. The town centre was packed with people all buying things and chatting with each other. The houses were all well cared for and there council infrastructure seemed sound.

Bathurst is definitely a town/city on the way up and was the pick of the towns we visited. They have retained a huge majority of their historic homes and buildings, and added new buildings that don’t seem to clash with the history. We ended up spending more time there after falling in love with historic Sofala and Hill End gold mining towns (even with the gravel roads to get to them), and the brilliant Mineral & Fossil Museum.

So what makes the difference? It seems some of the country towns have retained their soul. Why?  I have no idea to be honest – but the difference is palpable. It is sort of like checking out a number of  businesses. Some have soul and you love being there, and others you want to walk right by.

What do you think? Why do some country towns keep their soul and others lose them?

Ingrid Cliff

We put your business into words

Heart Harmony – Freelance Writer

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Talent + Talent = Brilliance

September 15th, 2009 by Ingrid Cliff

OK – one from the proud mum album here. My eldest started High School this year and I had to admit I was worried. In primary, my eldest was a misfit – didn’t seem to fit in anywhere. Going to High School is confronting for anyone – especially a massive school with nearly 2000 kids in it. It is easy to get lost in the crowd. I was worried about what would happen with her.

She started at Ferny Grove High School and joined the choir (after much nagging from yours truly).  You see, Rachel had a bad experience of singing and music at primary school – the “music” teacher sucked all of the fun and enjoyment out of music, leaving Rachel with the belief she was untalented and couldn’t sing (in primary school!)  Rachel told me she had learnt not to bother pursuing your dreams because you will fail anyway. This teacher was the ultimate dream stealer. It was from this base that Rachel joined the choir at High School.

From day one something changed in her. Stephanie McCaw and Grantley Sutch loved music. They lived for it and had as much fun as the kids. They mucked around and made music the joy it could be. Everyone in the choir was seen as talented and everyone was welcomed with open arms. This choir has over 300 kids in it and the sound is amazing when they all sing.

Rachel loved it and music re-entered her life. She started to sing again in the shower and around the house, before one day announcing she was going to try out for the audition only Chamber Choir. Only the best of the best were accepted into the choir – with only 3-4 kids per year grade being accepted.

She went to the audition with knocking knees, and churning stomach. But she went … and was accepted. She walked home like she was 10 foot tall. She was accepted. Think about it – something that she was told she was no good at by a dream stealer, Rachel suddenly discovered she was accepted in. She was OK. She was better than OK. She was one of the best.

Her marks across the board picked up. Cs became A’s and B’s in all her subjects. Rachel tried out for debating and learnt from the experience. She now volunteers in the school library during breaks.  She is part of a few solid friendship groups that span all years in the school. She is a confident and active participant in the school – all from that one moment of acceptance.

Chamber Choir works hard – two mornings a week we are at the school at 7am for rehearsals. Before performances lunches and weekends are willingly sacrificed. But every rehearsal is filled with fun and joy. And the results shine through.

These kids are talented and great – but they could not be brilliant without the dedication and passionate teaching of Ms McCaw and Mr Sutch. Talent + Talent = Brilliance

This combination of brilliance was recognised this morning when the Ferny Grove State High School Chamber Choir won the 612ABC Brisbane school bands/choirs competition from public and private schools across Brisbane. (My youngest also competed in her primary school band, and did a great job for a primary band. I am also super proud of her achievements but this post is not about her journey).

Listen to the Ferny Grove High performance of the Maori version of Ave Maria and you will get goosebumps. You hear the passion. You hear the emotion. You hear the brillance.

Even if Rachel does nothing else with her music than simply love it and enjoy – a positive foundation has been set for her future thanks to two talented teachers.

So, the next time you find a dream stealer attacking your dream – think of Rachel. Think about the difference a talented mentor who believes in your ability can make. Think about the difference learning with fun can make. Think about having one more go. Think about the difference acceptance can make to a life.

If you want to hear the Ferny Grove State High School choir perform, they will be at the Racecourse Road Street Party as part of the Brisbane Festival this Sunday afternoon in Brisbane. Hope to see you there!

Until next time

Ingrid Cliff

We put your business into words

Heart Harmony – Freelance Writer

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