heartharmony.com.au

It’s easy to stand out in business when you are the only one of your kind, but what happens when the goods or service you offer are exactly the same as everybody else?

I am currently in Cairns getting ready to present at a conference today. Now, Cairns is a tourist town. Every street corner has a hotel or motel – all jostling for the tourist dollar. With all of this competition, how does  a tiny, unremarkable hotel stand out from the crowd?

The place I am staying in is called Inn Cairns on the main pedestrian mall. It doesn’t have  a flashy entry, the rooms are normal hotel style rooms and they don’t supply meals. So why am I writing about it?

Last night when I arrived the owner Selwyn was at the door, greeting me by name (this is my first visit so his crystal ball was great). He held the door open and welcomed me to his place – and not just a pat greeting, a warm heart felt greeting. He introduced me to his son and son-in-law who run the place with him – one of them had been up to my room to turn the lights and air-conditioning on for me. They gave great tips on local food and things to see and were just genuinely nice people.

They turned a room for the night into an experience of being a welcome guest in their home. So what is remarkable when you are the same as everyone else? You are. You need to bring your whole self and your passion to your job and your role. If you do that – people will love you for it and you will become remarkable.

Until next time

Ingrid Cliff

We put your business into words

Heart Harmony – Freelance copywriter

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