heartharmony.com.au

As a card carrying people watcher from early childhood, I love to find out what makes people tick. So I went to Uni and studied Psychology and then spent decades in the field observing how employees and people responded to different situations (and then tried to work out why they did what, on the surface, looked like totally illogical behaviour).

I grab my latest copies of psychology and neuroscience research with all the unbridled joy of a kid being let lose in a Darrell Lea chocolate shop with an unlimited budget … but I have to tell you … a lot of the best research is boring to read. I mean dead boring. I mean it is so boring and soporific that I swear that they use it to knock people out in sleep clinics.

Which is why I love this You Tube Video (thanks Brandrally for sharing it). It takes normal, rather boring research and turns it into a work of art. This is the ultimate example of why Powerpoint should be banned and more creative ways adopted to get messages across are adopted.

What’s the video about? Well in a nutshell, why motivating employees with money sucks, and why cash bonuses as an employee motivation strategy suck even more. Interesting viewing!

Love to hear your thoughts about both the video and the technique.

Ingrid Cliff

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Heart Harmony – Freelance Copywriter