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I love this blog post on Roger von Oech’s blog by Michael Michalo. Roger von Oech is the creator of the brilliant “Whack on the Side of the Head” card set – and I was stoked to see that you can now get them in an i-phone app called the Creative Whack Pack. In my opinion, his tools are brilliant ways to give your creative juices a charge on the days you are feeling flat.

But back to the blog post … in it Michael looks at the paradoxes of creativity. In his view:

To create, a person must

• Have knowledge but forget the knowledge;
• See unexpected connections in things but not have a mental disorder;
• Work hard but spend time doing nothing;
• Create many ideas yet most of them are useless;
• Look at the same thing as everyone else, yet see something different;
• Desire success but learn how to fail;
• Be persistent but not stubborn; and,
• Listen to experts but know how to disregard them.

I would add that a person needs insatiable curiosity but be totally focussed.

What would you add?

Ingrid Cliff

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Heart Harmony – Freelance Copywriter