Be your brand
February 26th, 2010 by Ingrid Cliff
Builders homes that are never finished. Mechanics cars that never seem to get serviced. Doctors who are regularly sick. These archetypes are so well ingrained into our psyche that you could be forgiven for thinking that it is normal for businesses to stuff up what they tell other people to do.
But … what about if businesses actually did their own “thing” really well. What if the car detailers car was always immaculate. If a web developers website was always the best in their field. If writers regularly wrote and shared their writing with clients.
What if you “be the brand that you sell? ” That’s the question that a colleague of mine (Brandrally) posed the other day – and I loved it! Doesn’t it make sense that your business should walk your talk?
So now the question for your business. What do you want your brand or business to be known for? How can you make sure that you do that 100% of the time every time? No exceptions!
Until next time
Ingrid Cliff
We put your business into words
This entry was posted on Friday, February 26th, 2010 at 7:44 am and is filed under Marketing Tips for Small Business. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.
