Comments on: Is this the worst video testimonial you’ve seen? http://www.heartharmony.com.au/blog/2010/02/03/is-this-the-worst-video-testimonial-youve-seen/ Small Business Tips Fri, 30 Jul 2010 08:16:04 +0000 hourly 1 http://wordpress.org/?v=3.0.1 By: Ingrid Cliff http://www.heartharmony.com.au/blog/2010/02/03/is-this-the-worst-video-testimonial-youve-seen/comment-page-1/#comment-7550 Ingrid Cliff Thu, 04 Feb 2010 00:34:56 +0000 http://www.heartharmony.com.au/blog/?p=664#comment-7550 It's amazing how many web companies don't provide any stats to their clients, let alone explain what they mean. It makes it really easy for the good ones to stand out - implement simple analytics on the old sites before they start to fix things and have a few weeks of data while the new site is under development. Then compare the results with the new site and regularly provide updates in a format that is easy to understand to the client. Unless you have good data to make decisions on then you are always flying blind. It’s amazing how many web companies don’t provide any stats to their clients, let alone explain what they mean. It makes it really easy for the good ones to stand out – implement simple analytics on the old sites before they start to fix things and have a few weeks of data while the new site is under development. Then compare the results with the new site and regularly provide updates in a format that is easy to understand to the client. Unless you have good data to make decisions on then you are always flying blind.

]]> By: Melinda | SuperWAHM http://www.heartharmony.com.au/blog/2010/02/03/is-this-the-worst-video-testimonial-youve-seen/comment-page-1/#comment-7548 Melinda | SuperWAHM Wed, 03 Feb 2010 23:59:25 +0000 http://www.heartharmony.com.au/blog/?p=664#comment-7548 Wow.... I think he's taking the mickey, but geez... I wouldn't have put that up as a serious testimonial. I suspect part of his "can't measure" and "don't see results" is because Ian's a non-techie. As a business person he should be measuring, and if he really can't then I'd be having a serious chat to his tech people. I wouldn't use Bluewire after seeing that testimonial, it's sending the wrong message. I want to see a testimonial that says "I didn't know a thing and they educated me and showed me how they could improve my business - here's our results" Actually, I'd fire my tech person if they couldn't measure and track results. This is an example of more than a bad testimonial, it's promoting crappy business practices as well. Wow…. I think he’s taking the mickey, but geez… I wouldn’t have put that up as a serious testimonial. I suspect part of his “can’t measure” and “don’t see results” is because Ian’s a non-techie. As a business person he should be measuring, and if he really can’t then I’d be having a serious chat to his tech people.

I wouldn’t use Bluewire after seeing that testimonial, it’s sending the wrong message. I want to see a testimonial that says “I didn’t know a thing and they educated me and showed me how they could improve my business – here’s our results”

Actually, I’d fire my tech person if they couldn’t measure and track results. This is an example of more than a bad testimonial, it’s promoting crappy business practices as well.

]]> By: Kurt http://www.heartharmony.com.au/blog/2010/02/03/is-this-the-worst-video-testimonial-youve-seen/comment-page-1/#comment-7544 Kurt Wed, 03 Feb 2010 21:10:45 +0000 http://www.heartharmony.com.au/blog/?p=664#comment-7544 Yuck, Glad he isn't plugging me. Cheers Kurt Yuck, Glad he isn’t plugging me. Cheers Kurt

]]>