heartharmony.com.au

Small Business Tips

KRudd & the Milky Bar Kid – The Missing Twin

February 2nd, 2010 by Ingrid Cliff

Sometimes you look at a picture and go hmmmm … there may be something in this. Loved these photos doing the rounds at the moment in Australia (for our non-Oz readers, the guy on the left is our Prime Minister). The question is, is this product placement at it’s best, coincidence or something more sinister?

If you want to understand the psychology behind why this may be good for Kevin Rudd, the Psychologist Magazine has a great summary of some of the studies about why the familiar is more popular. Expect to see a whole new range of products wearing politicians avatars in the near future!

Kevin Rudd & Milky Bar Kid

Separated at birth

Until next time

Ingrid Cliff

We put your business into words

Heart Harmony – Freelance copywriter

This entry was posted on Tuesday, February 2nd, 2010 at 7:50 am and is filed under Heart Harmony. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

1 response about “KRudd & the Milky Bar Kid – The Missing Twin”

  1. Tweets that mention KRudd & the Milky Bar Kid – The Missing Twin - heartharmony.com.au - Small Business Tips -- Topsy.com said:

    [...] This post was mentioned on Twitter by IngridCliff and Kay Lam, Gayle brand creator. Gayle brand creator said: RT @IDEALAW: Uncanny! RT @IngridCliff KRudd & the Milky Bar Kid – The Missing Twin http://bit.ly/9SteSD [...]

Leave a Reply