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Creative alliances are good for business

November 11th, 2009 by Ingrid Cliff

Yesterday I visited a business colleague and friend of many years in their new office space. The VM Group provides great training in Brisbane Australia on topics ranging from leadership through to time management. Reay and the team are also known for their creativity and innovative thinking, so when they were looking for office space for their training rooms, they put on their creative thinking caps.

You see, in this part of the world office space is at a premium (literally). If you want a large space that is reasonably priced, close to the city and has a pleasant outlook, then the proverbial needle in the haystack  is easier to find. Reay also knew this, but he also knew his local soccer club was struggling. They had great grounds and fantastic facilities, but patron numbers had dropped away in recent times. So Reay organised a creative alliance – he leased the entire ground floor of the club for his company. The top floor remains the dressing rooms and other facilities for the club, but the ground level is now the VM group’s home.

This is a brilliant example of win-win. The club has increased security through the week as people are coming and going for training, combined with a regular income. Reay and the team get fantastic facilities with a lovely green outlook at a great rate. The space is big enough for a large training room with three smaller rooms (including video cameras so role plays could be filmed), plus a few break out areas for group work. And it is only 5 minutes from the CBD! Yes, the VM Group also let others use their training facilities when they are not running a course, so the creative sharing of space continues.

As I was driving home I suddenly saw all of the golf clubs, bowls clubs, football clubs, PCYC’s etc with a new set of eyes. Each of them had the potential for creative alliances such as the one the VM Group organised.  Love clever thinkers!

Until next time

Ingrid Cliff

We put your business into words

Heart Harmony – Freelance Writer

This entry was posted on Wednesday, November 11th, 2009 at 6:05 am and is filed under small business tips. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

2 responses about “Creative alliances are good for business”

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