Doing the same thing … with a twist
October 22nd, 2009 by Ingrid Cliff
As regular readers know, I love niche businesses – those quirky one-off businesses that fit a very small niche of people. But not all businesses can find a niche to dominate. What about if you are in a business that has a lot of competition. How can you stand out? Well … putting it simply … you do the same thing as everyone else, but with a twist.
One of the best examples I have seen lately is an Acapella singing group called “The Voca People“. Music groups are a dime a dozen … so what makes this group stand out? Yes, they have talent, but so do a lot of groups.
They have two key twists – they blended a regular acappella group with two beat-boxers, and then created a very unique “look” for the group. And the results? Well see for yourself …
Clever. Brilliant. In demand (and over 3.4 million views on You Tube)
How can you give a little twist to what everyone else is doing?
Until next time
Ingrid Cliff
We put your business into words
This entry was posted on Thursday, October 22nd, 2009 at 6:41 am and is filed under small business tips. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.
October 22nd, 2009 at 1:23 pm
[...] This post was mentioned on Twitter by IngridCliff and judithcantor, NATDUNCAN. NATDUNCAN said: @judithcantor RT Doing the same thing … with a twist http://bit.ly/13LoWy up your alley Jude. [...]