heartharmony.com.au

Just a few random technology thoughts from this morning …

1. Even when there is an unsubscribe button at the bottom of each email broadcast, some people still insist on sending an email asking to be unsubscribed rather than just clicking on the unsubscribe button.  I believe there are two main reasons a) not everyone is as comfortable with technology as others  & b) many people are afraid of clicking links in case of either downloading a virus or joining a whole new spammers list.  Make sure your broadcast/autoresponder system allows for these people to communicate with you via email so you can personally take action for them.
2. Twitter spam is becoming an increasing problem. The funniest ones are people who RT something you have said, or who Tweet “Awesome tweeters” (and then list a pile of names) and when you go to thank them you find they are not even following you.  These are generally auto-bots who tweet random garbage as a way of trying to get people to follow them – what a great way to fail at marketing! Twitter is all about two way communication – not one way force feeding.
3. I just finished doing some keyword analysis for a client. One word attracted 4438 searches per day. The same word with the letter “s” at the end only attracted 487 searches a day. Little things matter when it comes to search engines.
4. I’ve fallen in love with Spam Assassin on my email in-box in my cpanel. It has reduced the amount of spam hitting my desktop from about 250 spam emails per day to only a handful. Yes, I still scan the cpanel email box each day to make sure nothing has been caught that shouldn’t have been, but the reduced download and time saving is worth the once a day checking.

Until next time

Ingrid Cliff

We put your business into words

Heart Harmony – Freelance writer