Women’s voices are more attractive when they are fertile
April 28th, 2009 by Ingrid Cliff
Recently we have seen a massive growth in video and podcasting for businesses with a web presence, with many copywriters now being called on to help create scripts for these new areas.
We know with these mediums it is not just the words you say but how you deliver them that creates the best result, which is why I was fascinated by this study in New Scientist that found woman’s voices become more attractive when they are the most fertile in their cycle.
The study tested both men and women rating the attractiveness of women’s voices counting from 1-10 at different parts of their menstrual cycle. Both men and women rated the voices to be most attractive in the peak of their fertility and least attractive if the voice was recorded during non-fertile times. This was borne out by a second study that found lap dancers earned more tips during their fertile days.
This leads into a whole new interesting question of marketing and voice-overs. Can you imagine only recording voice-over spots during certain times during a woman’s cycle? Can you see a rotating group of female newsreaders who only present during their fertile days?
Like all marketing science, you need to test and measure to see if this makes a significant difference in your marketing results. If you are a female and do your own speeches, recordings, podcasts or videos – it certainly can’t hurt to try recording at different times in your cycle and testing the result.
Until next time
Ingrid Cliff
We put your business into words
This entry was posted on Tuesday, April 28th, 2009 at 8:05 am and is filed under Marketing Tips for Small Business. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.
April 30th, 2009 at 4:40 am
Fascinating! Thanks for sharing this information!
May 1st, 2009 at 9:42 am
It makes you thinks doesn’t it. What about scheduling job interviews, recording answering machine messages, hiring promotional people … it opens up a whole lot of interesting areas to think about.