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Readers of this blog know I love technology – the more techno toys the better!  I was stoked when I could play my Powerpoint presentations from my mobile phone – just plug it into one of the baby projectors you can get these days and I was off and presenting. But what if I could do away with the baby projector altogether?

Well … the next generation of mobile phones look like they will be carrying in-built projectors – so you can run your presentation on a handy wall. New Scientist

At present phones like the Samsung Anycall Show phone carry a low resolution chip, but there have been advances in the past few months which means high resolution projections are not too far away.

How can you use this for your business? Imagine your sales team being able to run professional presentations on the fly. What about constantly changing “specials of the day” in your store. Business meetings could take on a whole new look at restaurants and coffee shops.

Like much of the new technology there is a downside. New Scientist raised some interesting ethical challenges with this technology. In the hands of teenagers we could see some “interesting” videos being displayed on the walls of trains and buses.  Given human error is also likely for mistaken projection of private information such as bank details. It is questionable whether current legislation is tight enough to cover for these sort of situations and I would recommend all businesses review their policy manuals to cover these new developments.

And you thought mobile ring tones were annoying … imagine what is likely to happen with mobile phone projectors until we learn to self regulate. For me I say bring it on!

Until next time

Ingrid Cliff

We put your business into words

Heart Harmony – Freelance Copywriter