heartharmony.com.au

In a fascinating study published in the 4 April 2009 edition of  New Scientist it was shown that people who are exposed to a smiling face are more likely to take make a higher risk decision than those shown neutral faces.

The study looked at the impact of smiles on stock market investment decisions. Subjects were tested on times based on conscious registering of the smiling face as well as subliminal registering of the face. Time was not a factor – as long as the brain recognised someone smiling, then the person was more likely to take a risky decision.

So what does that mean for business? Well … the old adage to get your team to smile at customers now has some basis in science. A smile can boost sales (particularly in a downturn economy when people are worried about spending).

If you are on the web – photos of smiling faces with your copy site will increase sales compared to neutral pictures (which is why videos with people outperform image based videos in the viral stakes).  So go get some great photos of happy smiling people and add them to your site.

Until next time

Ingrid Cliff

We put your business into words

Heart Harmony – Freelance copywriters