April Fools Day – Reality Is Funnier
April 1st, 2009 by Ingrid Cliff
Happy April Fools Day – the day when people can play pranks on others in an attempt to create some fun.
But what I have found is that reality is often much funnier than forced pranks. We all do stupid things at times – but by laughing at them we take the sting out and realise our humanity.
My colleague Kurt Johansen did this to great effect with his extremely funny promotional email yesterday, telling readers about the challenges of being a 14 year old boy and dissecting rats at High School.
His email reminded me once again that you can use your mistakes and missteps as great fodder in your copywriting and marketing. By owning up with a wry smile at your stupidity, you create a sympathetic bond with your reader. They are more likely to relate to you as an equal rather than someone in an ivory tower – and are more likely to buy from you as a result.
So if you are the victim of any pranks today – your response could be “Thanks – I look forward to using this in my book/emails/marketing some day”.
That said … I don’t think the home owner of this house in Qld is seeing the funny side of things. One of those “It looked OK in the plan” moments.
Check the driveway and garage location
Until next time
Ingrid Cliff
We put your business into words
This entry was posted on Wednesday, April 1st, 2009 at 8:28 am and is filed under copywriting. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.
April 6th, 2009 at 9:50 am
ROFL! That is too funny!
My brother was born on April Fools Day – he was induced. We have had years of fun with that one (24 to be exact!)
April 6th, 2009 at 11:16 am
Good to see your brother could create a lifetime of laughs Melissa!