heartharmony.com.au

Freelance copywriters are by nature creative – it is part of the job description. Some people believe creativity is like turning on a tap – you get ready and then all of a sudden it just flows out of you.

But all creative types such as artists, writers, musicians – true creatives know that creativity flows in a similar way to a small creek trickling through the forest.

At times there is a massive flood of ideas and the torrent of creativity simply poors through the creative mind. At other times the creek goes into drought and all that is left are small tepid pools that no longer trickle. If the drought persists, the pools dry up and all that is left is a barren desert.

Annette is a highly talented artist in gems – who makes stunning wearable art/jewelry pieces. For a long time she was stuck in a creative drought. Piles of half completed pieces next to her – nothing grabbing her attention for longer than a few moments.

Then the dreadful bushfires came through near her community. In Australia many of the wonderful native trees we have require fire to open the seed pods – to enable new seedlings to bud. Out of tragedy comes new growth.

Annette discovered that she needed to pull apart all of her half done pieces – to de-contruct and start again with fresh eyes. She then discovered her creativity had returned in a flood – and Annette discovered she was feverishly creating new pieces, barely stopping for sleep.

It is funny that the new piece Annette chose to showcase this week was one made from silver and lava. Lava is rock that has been tested under both pressure and fire – and the combination was striking and beautiful.

It is the same with all creatives. In our creative drought times it can take a life changing event to restore our creativity and to create new growth. It is as if we need to be challenged to emotionally reconnect with life and joy.

This is the same for every business. There will be times when you are full of enthusiasm and times when you go through the motions. What will it take for you to rediscover your passion and purpose? What needs to happen for you to once again find your inner spark?

Until next time

Ingrid Cliff

We put your business into words

Heart Harmony – Freelance copywriters