Are you a HOT communicator?
March 2nd, 2009 by Ingrid Cliff
One of the things copywriters learn is the art of communication … how to get a message across to customers in a way that they “get”.
When reading the Modern Goddess blog I came across a fascinating post that captures the essence of HOT communication.
Did you know that those who are more skilled at expressing their wishes, needs and wants have a much greater chance of fulfilling them? …
When communicating, consider the following points:-
* Heartfelt – Be sincere, take time to consider the impact of your words on others.
* Open – Be open to others opinions, it never hurts to listen without judgment.
* Truthful – Be honest and trustworthy in your communication.
Within Heart Harmony we believe the following when we are writing copy for our clients.
If you are not communicating from the heart in the words you use – you are not communicating. Heartfelt words are the most powerful sales words on the planet.
If you don’t listen to feedback and opinions, and test and measure results – you are not communicating. If you don’t listen to people, you are telling and not communicating. Without listening you are not taking the other persons needs into account. Listen – respond – care. These make the most difference.
If you are not being truthful, if you plagiarise or tell lies in order to get a sale – you are not communicating. There is no justification for lies. If your product or service is not good enough to stand on its own merits – it deserves to fail.
Copywriting and communication need to be HOT. How Hot is your communication?
Until next time
Ingrid Cliff
We put your business into words
This entry was posted on Monday, March 2nd, 2009 at 7:33 pm and is filed under copywriting. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.
