heartharmony.com.au

The whole purpose of SEO copywriting is to make sure that the website using it gets as high as possible in search engine results.  Poor SEO copywriting will have the exact opposite effect. Most companies just starting out don’t invest in SEO copywriting – and don’t realise the damage they are causing their business by writing their web copy themselves.

The main problem when writing your copy is ensuring the copy reads well by your customers, as well as is competitive in terms of other websites and content.

SEO copywriters help you hunt down less popular keywords that still get reasonable traffic to give you a much better chance of ranking highly.  For example, using the phrase ‘credit card’ in your copy isn’t likely to get you on page one of Google.  But if the content is more specifically written about 0% interest credit card deals, then when people are looking for that particular deal, they are more likely to find you.

One of the secrets to good SEO copy that performs well is simply to narrow the focus of what is being written.  This enables us to target a smaller but more responsive audience to your message – meaning higher qualified buyers for your product and service.

Of course it is also necessary to weave the necessary keywords into the copy with care and attention. If keywords are used too often, search engines may view this as keyword stuffing, which has the exact opposite effect to the one trying to be created.  The more expertly this is done the smoother and more effective the final result will be.

In the end great content has to be well written as well as carefully constructed with keywords.  The two together make a dynamite combination!

Until next time

Ingrid Cliff

We put your business into words

Heart Harmony – Brisbane SEO copywriter