heartharmony.com.au

Every successful business has a clear vision of what it is, the people it serves and where it is headed.  This vision is shared and understood by all of the team who work there, and explained to new employees and potential employees before they join the company.

Over the years I have seen many companies struggle with this concept. Some companies take teams of core people away on retreat and spend a few days working through what is their big vision. Others just wake up one day and “know” where they are to head.

Some just copy someone elses and still others think “we need a vision” so ring a copywriter and ask us to write one for them. (Just as an aside, I never do that without running a workshop with them first and helping them through the process of discovering their vision).

For a vision to be successful people need to feel it in every fibre of their being. They need to be able to close their eyes and explain what it will feel like when they “get there”. The act of getting the vision to a visceral level creates an energetic tension that helps propel you towards it.

Once your vision has been created, you need to have ways of reminding yourself what it is (or life will get in the way and you will forget why you are doing all of this activity).

Some people re-read their notes daily or weekly, some put the words into a poster on the wall and some like Jenny at Assential Scrapbooking create a scrapbooked version of their vision – complete with images that reflect the feeling their vision creates in them and their customers. They then laminate the scrapbooked vision and pin it up in their office for all to see.

Mark Silver from Heart of Business also has a great process to help you discover your vision. I recommend his “Unveiling the Heart of Your Business” if you are still finding it challenging to find your vision.

To summarise – in my experience if  you want to succeed in business

1. First discover your vision
2. Feel your vision in every fibre of your being
3. Document it in a way that is right for you
4. Share it with everyone
5. Remind yourself of your vision daily.

Until next time

Ingrid Cliff

We put your business into words

Heart Harmony – Freelance writer