There’s money in adrenalin
January 13th, 2009 by Ingrid Cliff
Most people these days lead fairly tame existences. We look for things and experiences to give us a thrill and shake us out of the mundane. This means that experiences that trigger an adrenalin rush are a great business niche.
Think about the Queensland Golden Casket scratch it tickets “A little thrill with every one” – tame sort of adrenalin rush, but it is selling adrenalin all the same.
A new crocodile park in Darwin, Crocosaurus Cove is aimed squarely at the full-on adrenalin rush junkies – where people climb into a small perspex cage and then are lowered into one of 4 saltwater crocodile pens. Cost is about $120 to swim for about 15 minutes and you can share the experience with one friend to reduce your costs.
Despite attracting the wrath of some animal activists, this attraction has made news around the world and is going great guns.
While you wouldn’t catch me taking a dip with a crocodile, it still goes to show that people are willing to pay to get a rush. Does your business create a rush for your clients?
Until next time
Ingrid Cliff
We put your business into words
This entry was posted on Tuesday, January 13th, 2009 at 6:24 am and is filed under small business tips. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.
