Age is a niche
January 9th, 2009 by Ingrid Cliff
Over the holidays I had a chance to catch up on a backlog of magazines I had been meaning to read. One Time magazine profiled a wonderful business in Japan which focusses only on clients 50+.
Many older people 50+ find themselves single through divorce or becoming widowed. It can be hard for older people to meet like minded partners through traditional dating means, so in Japan there are a number of specialist dating services such as Ai-Senior who help more mature people find love.
In Japan over 17% of all matchmaking clientelle are over 50, with the seniors market share doubling over the past 3 years. Many 60 and 70 year old people are also active in the dating market – looking for both love and companionship.
With increased life expectancy, older people are wanting to enjoy life and to make sure that their life has meaning and purpose. With an aging population there will be an increase in opportunities for niche businesses to develop to meet older persons needs - this is just one idea of what is possible.
How can your products or service be adapted to meet the age niche?
Until next time
Ingrid Cliff
We put your business into words
This entry was posted on Friday, January 9th, 2009 at 7:21 am and is filed under Small Business Success. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.
January 20th, 2009 at 8:40 am
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December 8th, 2010 at 7:12 pm
[...] Ingrid Cliffs blog while I was away, I came across a post titled “Age is a niche“. In Japan, there are specialist dating agencies for people over [...]
May 28th, 2011 at 7:45 pm
[...] Ingrid Cliffs blog while I was away, I came across a post titled “Age is a niche“. In Japan, there are specialist dating agencies for people over 50. A need has been identified [...]
June 28th, 2011 at 1:27 pm
[...] Ingrid Cliffs blog while I was away, I came across a post titled “Age is a niche“. In Japan, there are specialist dating agencies for people over [...]