heartharmony.com.au

In these days of being time poor, many people are willing to pay extra for more convenience such as faster access, reduced queues and limited waiting.

Recently I visited Dreamworld, a theme park on the Gold Coast, where for an additional $10 you could access the park 1 hour earlier than the rest of the public and get unlimited access to the top thrill rides without the queues for that hour.   They limit the people who can buy the passes and business was certainly swift!

In many businesses you can adopt a similar strategy – premiums for fast turnaround or swift service. The trick is to make the additional cost enough to cover your costs but nominal enough to be paid easily. You need to watch you are not burning your staff or yourself out in the process of accepting these fast turn jobs. You also need not to cut into the service offered to your regular clients.  That’s why the Dreamworld model was such a great one!

In your marketing writing, people value speedy delivery of products – so make sure you specify how long it will take to deliver your product or service. If you have 7 day delivery then say so. If delivery is via courier then include that fact as well.  Adding a premium for faster delivery is an easy option to include.

Where in your business can you look at adding in a premium for fast service?

Until next time

Ingrid Cliff

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Heart Harmony – Freelance copywriters