November 6th, 2008 by Ingrid Cliff
We have just joined thousands of people who have bought the cookbook “4 Ingredients”. Why?
Well our family is typical of many families. We are time poor and the thought of fancy cooking with its miles of ingredients is frankly terrifying. Add to that the ability of my eldest child to burn the base off saucepans at an alarming rate of knots and we needed help.
If you don’t know, this cookbook gives recipes that are quick and simple and only use 4 ingredients.
So what are the lessons from the book? People want simplicity and will pay to get it. They also want to DIY (as long as it isn’t too complex – think Ikea). We even don’t need glossy books with gorgeous pictures – keep it simple and it will walk off the shelf.
How can you make what you do simpler and easier for people to use or buy?
Until next time
Ingrid Cliff
We put your business into words
Heart Harmony – SEO copywriter
Category: small business tips |
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November 5th, 2008 by Ingrid Cliff
Amazon has just introduced a brilliant new service that is environmentally friendly and adult friendly. They have arranged with some of the major toy manufacturers to package their most popular toys in easy to open cardboard recyclable packaging rather than the standard layers of wire, plastic, twist ties etc etc.
Amazon benefits because people then buy the same product from Amazon vs the toy stores, the environment benefits and parents remain sane. If you have kids you know the drama on Christmas morning where you get to spend 20 minutes trying to retrieve the latest Bratz doll from its adult proof packaging. It is not pretty and usually ends in tears of frustration (from the adult at the very least)!
Apparently Fisher-Price, Mattel & Microsoft now have arrangements in place with Amazon.
To highlight the issue, Amazon has also put together a gallery of wrap rage - videos and photos people have sent in to share the hassle of badly packaged products.
This is a no-brainer product development. If your product packaging annoys rather than helps, then change it! Hats off to Amazon.
Until next time
Ingrid Cliff
We put your business into words
Heart Harmony – SEO Copywriters
Category: small business tips |
No Comments »
