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Many small businesses start because the big players miss out on serving a major niche. Joliv is a typical case – they make chemically free, environmentally friendly, natural beauty products as the owner is sensitive to the chemical cocktails in traditional beauty products.

I have seen handmade stationary and cards – because the mass produced ones didn’t reflect the needs of buyers, kids clothes that were pretty as well as practical and a whole raft of other small businesses bloom from the cracks in the pavement by the big players.

This is why independent supermarkets are gaining market share. Why gourmet pizza shops are springing up in the same way that bakeries did a few years ago and why farmers markets nearly outnumber trash and treasure markets.

There is always a niche not being served – that with the right product and approach to the right audience, small business can dominate. The trick is to find your particular niche – to find the need that people are looking for and not yet finding the solution for.

That is why keyword research for small business websites is so vitally important. Good research helps you to find the niches that the big guns are not tackling.It helps you find the words people are entering into search engines and not finding the answers they are seeking.

You may not be able to dominate the market on the big words, but you can certainly take on the market on niche words. Finding the niche keywords is just one part of finding the niche product or service that is not being met, and then profiting from them.

If you have not had a keyword analysis on your website, you are missing out on major opportunities.

Heart Harmony offers keyword analysis as part of our copywriting service, and good SEO companies also offer keyword analysis.

Call us at Heart Harmony if you would like to have a keyword analysis done for your website or business idea.

Until next time

Ingrid Cliff

We put your business into words

Heart Harmony – SEO copywriters