Lessons from 4 Ingredients
November 6th, 2008 by Ingrid Cliff
We have just joined thousands of people who have bought the cookbook “4 Ingredients”. Why?
Well our family is typical of many families. We are time poor and the thought of fancy cooking with its miles of ingredients is frankly terrifying. Add to that the ability of my eldest child to burn the base off saucepans at an alarming rate of knots and we needed help.
If you don’t know, this cookbook gives recipes that are quick and simple and only use 4 ingredients.
So what are the lessons from the book? People want simplicity and will pay to get it. They also want to DIY (as long as it isn’t too complex – think Ikea). We even don’t need glossy books with gorgeous pictures – keep it simple and it will walk off the shelf.
How can you make what you do simpler and easier for people to use or buy?
Until next time
Ingrid Cliff
We put your business into words
This entry was posted on Thursday, November 6th, 2008 at 7:40 pm and is filed under small business tips. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.
November 7th, 2008 at 7:12 am
Wow! I haven’t heard about this cookbook! It sounds wonderful.
November 20th, 2008 at 6:33 am
I’ve often wondered about this book – can you tell me if it has gluten free recipes?
November 20th, 2008 at 9:04 am
The book is packed with recipes. Although there is no mention of gluten free either in the index or the coding, most of the recipes that I have looked at are gluten free. That said, you won’t get a gluten free version of chocolate cake in the book!