Is your wrapping annoying rather than protecting?
November 5th, 2008 by Ingrid Cliff
Amazon has just introduced a brilliant new service that is environmentally friendly and adult friendly. They have arranged with some of the major toy manufacturers to package their most popular toys in easy to open cardboard recyclable packaging rather than the standard layers of wire, plastic, twist ties etc etc.
Amazon benefits because people then buy the same product from Amazon vs the toy stores, the environment benefits and parents remain sane. If you have kids you know the drama on Christmas morning where you get to spend 20 minutes trying to retrieve the latest Bratz doll from its adult proof packaging. It is not pretty and usually ends in tears of frustration (from the adult at the very least)!
Apparently Fisher-Price, Mattel & Microsoft now have arrangements in place with Amazon.
To highlight the issue, Amazon has also put together a gallery of wrap rage - videos and photos people have sent in to share the hassle of badly packaged products.
This is a no-brainer product development. If your product packaging annoys rather than helps, then change it! Hats off to Amazon.
Until next time
Ingrid Cliff
We put your business into words
This entry was posted on Wednesday, November 5th, 2008 at 9:43 am and is filed under small business tips. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.
