It’s all done with mirrors
October 12th, 2008 by Ingrid Cliff
My favourite Neuromarketing blog has come up with another fascinating study – this time about the use of mirrors.
It appears that if you strategically place a mirror where people can see themselves they are more likely to be honest and less likely to steal, litter or carry out anti-social behaviour. It seems that people are less willing to face themselves being bad and mirrors reflect back this behaviour.
This could be a low cost solution to help businesses with issues of theft, shoplifting or graffiti.
There is some suggestion that mirrors can also be used for good – that people like to see themselves doing good things. So mirrors near tips cups, charity donation areas and recycling bins may be a useful addition. Energy practitioners have long promoted the use of mirrors near cash-registers – looks like they were on the right path with their recommendations.
I don’t know about you, but I’m off to plaster my fridge in mirrors to see what effect that has on late night snacking!
Until next time
Ingrid Cliff
We put your business into words
This entry was posted on Sunday, October 12th, 2008 at 12:21 pm and is filed under Marketing Tips for Small Business. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.
October 13th, 2008 at 7:56 am
rofl! I love it! I wonder if it will work with my kids as well? Those two-legged mice are always in and out of the fridge.