heartharmony.com.au

Following on from my post the other day about re-using Powerpoint, here are some of my top tips on how to maximise your Powerpoint Presentations.

1. Think about if you need to use it at all! To be blunt, in many cases Powerpoint is a pain the butt. It distracts people from what you are trying to say. Unless you are doing it well – don’t use it!  If you must use something then consider old fashioned flip charts where you draw as you go. This engages more of the viewer’s senses and involves them in your journey.
2. One concept per slide. If you are going to use Powerpoint remember it is not a replacement for your speech – it is to only highlight a thought or idea. One SHORT concept per slide is the rule of thumb. This can be just a single word and an evocative image – but keep it simple. You are alluding to a point rather than painting a detailed portrait in oils.
3. Brand your design. You need to ensure your presentations are branded with your colours and/or images.
4. Limit your slides. We have all been to sessions where the presenter had 50 + slides that they spoke to for about a second each slide. Boring!  Keep the numbers of slides down and the impact up.
5. Call to action/the BIG idea. Presentations are another form of marketing. Be clear what is your call to action. Make sure your BIG idea stands out – what message are you trying to convey. Go back and re-read your slides and make sure your call to action and your big idea stand out.

Until next time

Ingrid Cliff

We put your business into words

Heart Harmony – SEO copywriters