Form vs function
October 2nd, 2008 by Ingrid Cliff
When I was checking out EP Designs blog post about shop counter bells it reminded me that one of the oldest debates in art and creativity. Whether form (the beauty of the piece) is more important than the function (the purpose of the piece). Her post had a pile of gorgeous shop counter bells that not only worked well, but looked stunning in the process.
The form vs function debate is alive and well in our business. We see it a lot with the websites we work with to improve their web words - where the design is beautiful but it is not functional in that it has no SEO optimisation … which means it won’t be found in search engines.
We also see the reverse - purely functional sites that are very boring to look at. Unfortunately there are very few web designers who seem to be able to do both!
For language we see it with words that are flowery and beautiful to read - but sell nothing, compared with words that have heavy sell but no art to them.
The optimal balance of everything in business is a balance of form vs function. Are you in balance?
Until next time
Ingrid Cliff
We put your business into words
This entry was posted on Thursday, October 2nd, 2008 at 8:48 am and is filed under Marketing Tips for Small Business. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.
October 22nd, 2008 at 4:53 am
See, having a website isn\’t going to help your business at all if it doesn\’t show up extremely high in Google\’s search results. Anytime a person searches for something on Google, Google will return a page with the top ten websites they consider most relevant to the search term. The average person who\’s looking for a carpet cleaner in Kalamazoo, or a wedding photographer in Boise, isn\’t going to dig through pages and pages of Google\’s search results. Furthermore, when someone does a Google search for a local business, if your website isn\’t on that first page of results, the odds are very high that they\’re NOT going to click on your website to see what you have to offer.