heartharmony.com.au

Following on from my discussion of deep soul longings, over the past few days the world has been thrown into turmoil as the US economy teeters on the edge of collapse.

In times like these, the thing that people crave more than anything else is certainty. They look for certain answers and truth, clutching at life-rafts of certainty in their every day lives.

What this means for business is that headlines screaming “get rich quick” will not get the same response as a few months ago. In these times, people will look for greater proof - trusted experience and proven track records.

This is the time for businesses to be polishing up their testimonials and looking for ways to make things more straightforward for consumers by giving them certainty over things such as timeframes, costs and outcomes.

It is the time to boost your guarantees, increase consumer choice and giving them greater options for solutions to give them greater control.

For yourselves, it also means you could be buffeted by your own uncertainty about your business. You may find days when your self esteem has taken a battering and you can’t stand confident.

On those days regain control through little actions - take control of the mess on your desk or your email in-box, take control over your health through eating better or exercising more, take control of your relationships by stopping work early and spending time with your family.

The biggest truism for the stock market is the greatest money is to be made when the markets crash - because that is when the canny investors find real diamonds that are undervalued because of lack of confidence and then invest in them for when confidence returns.

This is true for business. The biggest opportunities for business come when the market is flat, as that is when you find creative and innovative solutions you wouldn’t have found if things were cushy.

I know this is very true for my business. The times of greatest hardship were the times of my greatest growth - and the greatest foundations for the future. Embrace the challenge, look for your solutions and never give up (no matter what the market is doing!)

Remember - take control over the things you can control, gain certainty over the things you can gain certainty over and leave the rest to a higher power.

One thing I know for certain is that everything always always works out for the best.

Until next time

Ingrid Cliff

We put your business into words

Heart Harmony - SEO Copywriters

PS: A quick word of celebration to indicate that recession is only a state of mind. One of our favourite clients, who are just one small part of an iconic Australian travel brand, referred us on to their head office without our knowledge.  Head office checked out our work with our client and this week presented us with a massive ongoing contract to produce the web-copy for all 4 companies within the household name company.

This is due to the brilliant work of our Heart Harmony writers quietly working in the background  - thanks a million Melinda, Emily, Donna-Marie, Katherine, Rebecca, Penni and Uellan!  You have all done an exceptional job and I feel privileged to work with you.