heartharmony.com.au

In business as you start to grow you have two choices – work longer hours to keep up (but if you are already doing 14 hour days this isn’t really an option if you also want a life), or put in place systems to manage some of your day to day tasks.

The sort of systems I am talking about are systems for things such as:

• Business proposals – creating a template so you can write business proposals in half the time
• Client nurturing – so you can follow up prospects and clients automatically
• Thank yous to clients and referrers of business – if someone has been generous enough to send business your way, you need to say thank you. A good system can help you manage this
• Feedback and testimonials – systems to regularly gather feedback and testimonials from your clients

As your business grows you need to revisit your systems. What worked when you were a sole operator may no longer work as your business grows.

I have been doing precisely that in my last week – working out which of my systems need a “refresh”, which ones can now be delegated and which ones need a total overhaul. It is challenging, but a critical part of growing your business.

Where are your systems falling down in your business?

Until next time

Ingrid Cliff

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Heart Harmony – Freelance copywriter