heartharmony.com.au

I had coffee today with my favourite corporate portrait photographers - Fullframe photographics. These guys are superb – with each photo an iconic image of the person, event or building. That’s why I have chosen them to do my next photo-shoot.

As we were scouting locations for the shoot it reminded me of the time it truly takes to create art. There is the time working out the intent of the shoot, how the photos will be used, the personality of the person and how to bring that forward.

Then  you add in the location – how to reinforce the message and not overwhelm the subject (all at the same time), clothing and make-up and of course lighting. (It is not unusual to need an hour to set the correct lighting for each shot for maximum effect). Next comes the computer magic where the additional aspects are added in, reinforced or removed.

I can really see why these guys are the corporate photographers for South Bank, many of the major constructions across Qld and the elite of the business world.

It also amazed me while we were talking how many people don’t understand or appreciate the time and work it takes to make their client look good. The number of clients who give them 5 minutes to obtain an iconic image for their annual report or marketing is fascinating.

It also amazed me of their stories of being hired for their creativity only to be met with limits, boundaries and restrictions on their shots.

The message for me in all of this is that it takes time to create quality products, and if you hire an expert listen to their advice and allow them to guide you on the ways to get the best out of their services.

I have placed myself in their hands next week and although slightly nervous, I know and value their skill enough to let them do what they do best. Watch the newsletter in a few weeks when I share the shots with you!

Until next time

Ingrid Cliff

We put your business into words

Heart Harmony – Freelance Copywriter