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As you know the team here at Heart Harmony love and believe in e-books. Information products are a great way to share your expertise with people. But how do you go about writing one if you don’t have the time or can’t string two words together. Hire a ghost-writer!

This article by my UK writing friend and colleague Julie-Ann Amos from Exquisite Writing helps to demystify ghostwriting of books.

Many people are quite surprised to discover than an E-book can be used as a tool for marketing almost any type of business in existence. There is no better method of getting your information into the hands of the buying public than the e-book. E-books are quite versatile, as they can either be downloaded by a customer, or placed on a CD and distributed via that method. Downloading seems to be more popular, as people enjoy getting the information they want NOW, rather than waiting for a book to be delivered to them.

You probably already have an audience in mind for an E-book. You’ve realized that you have specialized knowledge that other people need and want, and the E-book format seems to be the best way to distribute the information. You might be thinking of selling the finished E-book, or using it as a free gift to go along with another product you’ll be offering, or to bring more traffic to your website.

Whatever you choose to do, you’ll soon be able to see for yourself that information products such as E-books are one of the best marketing trends you can find! Information sells like magic, and a quality E-book that contains the info that your audience is looking for is a tool that will promote you and your business 24/7.

So, why don’t more E-books get written and distributed? It’s because not everyone feels they have the ability to write a top-notch product. Rather than release an inferior E-Book, they feel as if they have to miss out on the chance to use this marketing tool. But, they don’t have to miss out on a thing if they hire a ghost writer to write their E-Book for them.

A ghost writer is a professional writer who specializes in writing material that their clients can use as if they wrote it themselves. They will take your information and/or ideas, and craft an E-Book which lists you as the author. Ghost writers are used by celebrities and other famous folk, professional people, plus your average business person who wants to take advantage of the quality writing that these talented writers can produce.

You can do the same thing by hiring a ghost writer to bring your own E-book to fruition. The ghost writer will be able to help you assemble your information by writing a high quality E-book that will list your own name as the author. You don’t have to reveal the fact that you had help from a professional to get your E-Book written, and you can be sure that the person you choose to do your writing will handle you needs in an efficient and competent manner.

Though you must pay a fee in order to have a ghost writer work for you, you will think the finished product was well worth the cost. Why not look into hiring a ghost writer for all of your writing needs?

Until next time

Ingrid Cliff

Heart Harmony

Putting your business into words