heartharmony.com.au

I had a great question this morning, from a consultant who was interested in internet marketing but didn’t think his core product would lend itself to being sold without a consultancy. He also wanted to know if I found Clickbank useful.

Here is my response.

I was originally sceptical about the whole internet marketing thing and whether it would work for my business. I then did the Thirty Day Challenge with Ed Dale and Dan Rein. It is a free internet marketing course that runs every August – the content was brilliant!

Here is a link to the next 30 Day Challenge – If you do nothing else this year do this year’s challenge! It starts next week.

It totally turned around my thinking about my business and passive income. Originally I believed my Instant HR manual would only work as part of a consultancy package.

It took a massive mental shift to realise that many businesses needed my manual but not my consultancy to implement it. It took another mental shift to remove the ego and change the high price point of my manual to one small businesses could easily afford (I didn’t think I would be able to generate sufficient sales to cover the massive drop – boy was I wrong!)

After moving that mental block, I changed the structure of the manual and now it generates 25% of my business revenue without any additional work on my part. We now sell hundreds of our Instant HR Policies and Procedures Manual each year to small businesses across Australia and the South Pacific.

This has had the flow on effect that I can concentrate on creating even greater value for my other clients, which has meant a significant increase in overall profits.

You asked about Clickbank – I have found it is a useful tool to generate additional interest in my product, with sales and traffic back to my site I would not have had previously. Sales from Clickbank affiliates make up 1.5% of business revenue.

There are some Australian equivalents to Clickbank, but they haven’t yet got the traffic or the volume Clickbank has. Their fees are also significant.

Clickbank has some unique challenges in terms of initial payment thresholds and the ATO still can’t work out the GST implications of selling via Clickbank, but aside from those bits Clickbank is reliable, safe and useful.

Hope this helps other service businesses to rethink their business model and consider internet marketing.

Remember – the Thirty Day Challenge starts next week. Sign up now – it’s free to do.

Until next time

Ingrid Cliff

Heart Harmony

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