You don’t have to be BIG to market
July 12th, 2008 by Ingrid Cliff
I was stumbling the net the other night when I discovered this amazing website – “Big Things”. It is a collection of photos and descriptions of all of the “BIG” things businesses erected in Australia to attract attention.
Many of us remember the Big Banana in Coff’s Harbour and the Big Pineapple in Nambour, but what ever possessed someone to build the big potato in Robertson (which looks a lot like something a dog left behind) or the big pavlova in Marulen.
The lesson from looking (and laughing) at these photos of Australiana kitsch at its best and worst are if your USP is something “BIG” on your front lawn – think again!
Another lesson is if you must build a big monument because you really can’t find anything else unique or special about your business – spend a lot of money on something decent and not something that looks like a high-school art project gone wrong.
Oh … and check out the Big Things website. It is good for a giggle.
Until next time
Ingrid Cliff
Putting your business into words
This entry was posted on Saturday, July 12th, 2008 at 8:19 am and is filed under Marketing Tips for Small Business. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.
