heartharmony.com.au

It’s school holidays here in Brisbane and today we saw “Get Smart” the movie (great movie by the way – very funny!)

What I particularly liked about it was how they took an old and much loved product and made it fresh for today. There is a lot that small business can take from the strategy. Get Smart obviously borrowed from the New VW launch of a few years back.

Here’s my top 5 lessons from Get Smart:

1. Old doesn’t mean dead – even your oldest products and services still have life in them
2. If you are reintroducing an old product or service – keep the essence of the old … the things that made it unique and loved. Find the things that made your product or service unique and work out ways to weave them into the modern release.
3. Feel free to tweak non-unique parts of your service or product to bring it into the now. Don’t aim for a total remake of the past – make sure the new release matches the needs and interests of present day clients.
4. Cameos from past ads, actors, props or promotions can add a sense of continuity and history.
5. Have fun – don’t take yourself too seriously.

Until next time

Ingrid Cliff

Heart Harmony

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